ICICI direct launches WhatsApp chatbot

ICICI Direct, India’s leading retail-led equity franchise, has stepped up its digital delivery of services by launching WhatsApp chatbot. Customers can now enjoy a host of services through this new delivery platform without either calling up the call centre or their relationship managers or logging into icicidirect.com.

Customers can initiate the conversation by simply saying ‘Hi’ or ‘main menu’ to WhatsApp no 9833330151. This will then lead them into further options, which they can choose from. In the first phase, the below services have been made available, which going forward will be expanded as the platform evolves.

–       Display their holdings

–       Place transactions

–       Information about products and services

–       New offerings

Talking on the initiative, Yagnesh Parekh, Chief Technology & Digital Officer, ICICI Securities, said, “Over 95 per cent of transactions on our platform, is done by customers themselves with no external intervention. WhatsApp being a ubiquitous communication too, has very high user engagement cutting across demography, geography, gender, and socio-economic backgrounds. We are confident that this service will find a lot of value to our customers.”

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