WITH more and more people staying indoors, Work-From-Home culture has become the new normal. As an endeavor to encourage people who are at home to stay fit and invest in themselves, Gatorade, world’s number one sports drink brand along with ace shuttler and brand ambassador, P V Sindhu released a digital film recently, encouraging people to work out from home.
The brand has given a new twist to its ‘Nothing Beats Gatorade’ philosophy, which encourages people to not just Work-From-Home but also embrace the concept of Work-Out-From-Home as part of their daily routine. In the film, Brand ambassador P V Sindhu is seen motivating consumers to exercise and stay fit while sweating it out, even as doors to ‘normal’ places of exercise remain shut.
The video highlights that just like work has not stopped in the current times, one’s focus on fitness and exercise should not either. Through the video, P V Sindhu shares a message of motivation and shows how daily household items like carpets, bottles and stairs can become a part of one’s daily ‘Workout-From-Home’ routine. The film showcases how ‘life as we know it’ has changed but not stopped, and features glimpses of people who have successfully turned their homes into workrooms and boardrooms. It then goes on to show how we can similarly take household items available to us at home and turn them into tools for working out.