For health awareness amongst Indians

WITH an aim to promote awareness on nutritious diet, healthy lifestyle and the benefits associated with pears, today, Pear Bureau Northwest (PBNW) organised an interactive session with the Indian blogger community in Mumbai.

The event was hosted by Jeff Correa, director of international marketing, PBNW. The session saw participation from a diverse set of Indian bloggers including Mommy bloggers and food bloggers amongst others. Recognized worldwide for their superior quality, USA Pears are back in India to introduce the Indian consumer to the freshness and taste of their pears.

Over the years, India has emerged as one of the fastest growing markets for USA Pears. This is primarily due to the Indian fruit market’s demand that has seen an upward trend because of a prospering urban class, an enhanced exposure to the cultures of different countries, and a rising demography of health-conscious people. This promotional outreach by USA Pears will strengthen consumer awareness about the excellent quality of USA Pears as well as tap into the market opportunities consumption in India.

Speaking on the occasion, Jeff Correa, said, “India is one of the most important markets for USA Pears. With the Indian consumer becoming more health conscious, it has given us the opportunity to reach out to a maximum of them, spreading the awareness about benefits and quality of USA Pears, thus, making it an ideal choice of fruit.”

Sumit Saran, the director of SS Associates and India representative for USA Pears, said, “Excellent pear quality with boosting flavors is what defines USA Pears. Pears are highly nutritional, delightfully juicy and elusively flavored sweet fruit that can add a whole lot of value to the physical well-being. We are confident that we will be able to make pears as the favorite winter fruit for both retailers and consumers.”

Explaining the nutritional benefits of USA Pears, the renowned nutritionist, and health writer, Kavita Devgan discussed the role of pears in prevention some of the major diseases, if included in the everyday lifestyle.

USA Pears are among the world’s finest pears. Grown in Oregon and Washington, where the right mix of volcanic soil, clean mountain water and warm spring and summer days, with cool nights, combine to produce some of the world’s finest pears. Pears are an excellent source of fibre, providing about 24 per cent of daily needs. USA Pears contain Levulose, a natural sugar that can satisfy the sweet cravings for everyone, even for diabetics without guilt.

This season, USA Pears are entering India with two varieties of Anjou, both green and red. Also, for the first time, a small volume of Starkrimson and Bartlett Pears have been imported into the market. For a tasty and healthy treat, indulge yourself with a mouth-watering USA Pear, this winter.

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