Technology helps extend shelf-life of agricultural products

MAKING the best of modern-day technology, Pune-based VegMart is adding more days to the shelf-life of vegetable, fruits, grains and other agricultural products.

Technopreneur Ashok Patil,  chairman and managing director VegMart Retail Pvt Ltd, told TechTrail, that modern procedures like dehydration, disinfection and sterilisation, are  helping increase the shelf-life of agricultural products. The micro-wave technology, for example, is being used to disinfect fresh vegetable and fruits, he said adding that similar procedures are being used while processing agricultural produce before packaging.

He was speaking to TechTrail before launching VegMart’s operations towards offering organic products at affordable prices. Over 400 organic products will now be available on-line through the VegMart website, the VegMart App and VegMart franchises.

Established in 2014, Pune-based VegMart, offers a unique platform for  affordable organic lifestyle to society by providing entire range of certified, ecofriendly, healthy and organic food. They have launched their national operations. The key objective of VegMart is to
offer Organic products at affordable prices directly from Farm to Kitchen.

Offering a wide array of organic food choices in perishable and non-perishable items, VegMart’s product portfolio encompasses fresh fruits, vegetables, pulses, grains, flour, spices, dry fruits,dairy products
and juices. Under its sub-brand ‘Keshar’, VegMart offers A2 milk and its derivatives whereas ‘Fresh Fusion’ offers fruits and vegetable juices.With more than400 organic products available under its banner, VegMart is one-stop- shop for wide range of organic products providing free home delivery at a click.

Ashok Patil, said,“Face of Indian agriculture has changed drastically in last few decades, with rising problems for environment and health with chemical based farming practice. It’s time for change and VegMart is committed to provide certified, ecofriendly, healthy and organic dietary options to wider section of the community at affordable prices under one platform. Farm produce in India was always well regarded and valued, our aim is to promote affordable organic lifestyle and bring about a
positive change in the consumer health”.
“With our own orchards and plantations, in-house packaging facility, food processing using indigenous and unique technology as well as  successful backward and forward integration of entire agro supply chain enables VegMart to provide products directly from Farm to Kitchen” he added.
Apart from VegMart products being available on its own on-line platform & supermarkets in Pune and Mumbai, VegMart is also a strategic supplier to other major on-line market places as well. VegMart is in the process of developing franchisee network in Pune, Mumbai and 1st international franchise in Singapore. Also company is likely to enter in Bangalore & Hyderabad by this year end. VegMart is also successful in mapping its international presence with representatives in UK, Europe, UAE & Singapore. 

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