L’OREAL India has partnered with Mahindra Logistics Ltd (MLL), one of India’s largest 3PL solution providers, to implement its post-GST supply chain consolidation strategy which is focused on achieving efficiencies in total cost.
L’Oréal is the world’s largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume and hair care. As part of this, a distribution center in Haryana was inaugurated recently by Pankaj Gupta – VP operations South Asia L’Oréal.
Pirojshaw Sarkari, CEO – Mahindra Logistics, said, “This agreement is a testimony to our unparalleled dedication and solution-oriented approach towards clients. This strengthens our solutions in FMCG/ cosmetics sectors. We are delighted to welcome a leading beauty company like L’Oréal as a client. We are certain that our unrivaled technology intensive logistics solutions will add value to L’Oréal and will enable them to achieve desired cost efficiency.
Alok Oke, director operations, L’Oréal India, said, “India is one of the fastest growing beauty markets in the world and we are committed to investing in our operations here. The role of logistics is a key service differentiator for efficient and on-time delivery, in a cost-effective manner to multiple business channels.
This distribution center at Tauru Road, Haryana is part of our network consolidation. It is designed specially to fulfill the requirements of L’Oréal’s customers including distributors and modern trade in the National Capital Region (NCR), Western Uttar Pradesh and some parts of Rajasthan for specific product portfolio.”