LIMA shake hands with CBME

CBME India, taking place from April 26 to 28 at the Bombay Convention and Exhibition Center in Goregaon, will host their first Licensing Pavilion supported by LIMA, the International Licensing Industry Merchandisers’ Association.

It is an opportunity for businesses to meet license owners, licensees, key retail partners and e-retailers face to face to explore licensing opportunities in India and to grow businesses and revenues. The Indian Brand Licensing Pavilion will showcase various licensing opportunities in diverse categories and multiple industries. Participating companies, as well as visitors, will be able to meet key decision makers in the licensing world and explore licensing opportunities.

On the second day, the conference will also see luminaries from across the licensing industry take the stage for an interesting panel discussion – Leveraging Licensing to Grow your Market. The session will cover top trends in licensing in the kids’ category, how brand owners and manufacturers can benefit from adding licensing to their portfolio supported by the growth in Indian retail and its impact on licensing, and upcoming opportunities in new licensing genres. Panelists include luminaries from the licensing space like Permendra Singh – head, Consumer Products, Mattel India, Manish Rajoria, Purple Turtle (Aadarsh), Muslim Kapasi – CEO, Excel Group, Sweta Agnihotri – CEO – Content Syndication at Reliance Big Entertainment Pvt Ltd and Mona Singh – Vice President, Sesame schoolhouse. The session will be moderated by Nitin Kalra, director, AI Licensing.

Commenting on the partnership with LIMA, Yogesh Mudras – managing director UBM India Pvt Ltd said, “We are glad to be partnering with LIMA during the 6th edition of CBME in India. We hope the participation of Indian and International brands will spur the industry to greater heights and fuel greater participation in times to come”.

Says Jiggy George, head of LIMA, India: “These are exciting times for the Licensing community in India. Our industry is at a tipping point. The growth in scale and scope of licensing in the last few years is a sign of its growing significance for business and consumers alike. Small and Medium Enterprises, especially in the kids’ category, have a lot of opportunities to leverage licensing and we at LIMA India are excited to see their greater participation. Coupled with the growth of the economy, retail, and E-commerce, licensing as an industry is definitely on a roll.”

The global licensing industry continues to be on a growth trajectory. India is no exception. The Indian licensing business is worth US$ 1.39billion dollars at retail, as per the Global Licensing Industry Survey 2017 Report, commissioned by the International Licensing Industry Merchandisers’ Association (LIMA), testimony to how licensing has now become a major force in India.  With its growing economy, greater propensity to buy and high levels of brand awareness, India along with Brazil and China are the three emerging licensing markets in the world, driving growth across categories and genres.

Traditionally, India has been a kids-focused licensing market with a strong legacy in entertainment and character licensing.  The licensing market in kids-categories continues to be a stronghold for licensing with Apparel, Toys, Back-To-School as the driver categories. Given the growth in retail across modern trade and E-commerce and the expansion of genres beyond character licensing such as Digital, Sports, Lifestyle, Publishing, and Corporate Brands, licensing has increased in more categories like Footwear, Home Décor, Publishing, Foods, and Beverages, Personal Care, Retail.  More and more companies recognise the power of licensing to leverage their businesses.  As the retail industry grows at a staggering 20% rate including the rapid expansion and consumer acceptance of E-commerce, licensing is poised to become an even greater force in India in the coming years.


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