MAHINDRA & Mahindra Ltd (M&M), a part of the US $20.7 billion Mahindra Group, recently announced the name of its highly-anticipated high-end SUV, codenamed Y400, as the Alturas G4.
Speaking about the Alturas G4 Veejay Nakra, chief of sales & marketing, M&M Ltd said, “The word Alturas means ‘height’ or ‘pinnacle’. The Alturas G4 represents a gateway into luxury for those who have reached the pinnacle of success in their lives. Being our most luxurious offering, exquisitely designed and crafted, we believe that the Alturas G4 name perfectly describes this product.”
Positioned in the high-end SUV segment, the Alturas G4 will compete with players that operate in the Rs.30+ Lakhs (Ex-Showroom) price range. The Alturas G4 offers luxury and exclusivity in its Bold & Imposing Design & Luxurious Interiors. Thrilling Performance & Off-road capability, Unmatched Safety and Best in Class features further enhance the Alturas G4 proposition.
The Alturas G4 will be built at the company’s manufacturing facility at Chakan in Maharashtra and will be launched on November 24, 2018. Pre-bookings for the Alturas G4 would be open at Mahindra Dealerships starting today.