EQUIPPING consumers for a better tomorrow, Vi – the newest telecom brand, today announced its collaborative programme to offer unique propositions across learning and upskilling, health and wellness and business help for the Indian mobile users. Vodafone Idea Limited has launched this initiative to address the changing requirements of today’s digital society enabling individuals and enterprises to get a range of benefits and value-adds.
Through this new proposition, Vi will offer not just enriched connectivity but also an array of digital products and services to complement the core business.
In just a few months, the world has seen a permanent shift in the way we live and work. The pandemic has accelerated digital adoption and telecommunications has become a platform for this digital society. The changing circumstances have seen the consumer needs evolve beyond connectivity and entertainment, to online education, health, and business becoming daily essentials in the digital way of life.
To cater to consumer needs, VIL has entered into strategic partnerships with key players in the areas of Learning and Upskilling, Health and Wellness, and Business help to offer benefits to the new-age customers. The company has forged partnerships with upGrad, Udemy, Pedagogy, cure.fit, 1mg, MFine, Eunimart, Hubbler and Fiskl – and plans to onboard more partners under each of these areas to enable Vi users to get exclusive offers from these players.
Commenting on the initiative, Ravinder Takkar, MD and CEO, Vodafone Idea said, “One of the key pillars of VIL’s business strategy is to drive partnerships and digital revenue streams, across segments. This will help us drive more value for our customers and offer growth opportunities for the business.”
“Having established pan-India 4G coverage for 1 Bn Indians and delivering fastest 4G speeds, Vi is now bringing a range of new-age service offerings to address the digital shift in customer behaviour. Through our collaboration with the category best across key areas of consumer interest such as learning and upskilling, health and wellness, and business help, Vi will now offer a platform of services for our customers,” further added Ravinder Takkar.