LEADING global IT services, consulting and business solutions organisation Tata Consultancy Services (TCS) have announced that their Executive Briefing Centre (EBC) has won a World Class Briefing Award from the Association of Briefing Program Managers (ABPM) in the category of 2018 World Class Centre.
This award is presented to recognise and honor World Class achievement in the design of briefing centers, whose ultimate goal is to support and to represent in the physical environment, their program’s mission, vision, and values.
The entries were judged on the merits of design and innovation, with an emphasis on raising the standard and expanding the definition of design excellence in support of executive briefing programmes. Projects deemed to be World Class will inform the design of future centers, going beyond currently conventional methods and exploring new theories, ideas, and approaches to architecture, interior design, and branding. Submissions were judged by a panel of distinguished panel of architects, interior designers, technology designers, and/or creative directors who have extensive experience in the design of briefing centers and customer centers.
Rajesh Gopinathan, chief executive officer and managing director, TCS said, “The award is a recognition of TCS’ leadership and a testimony to how we drive innovative solutions in the Business 4.0 world, leveraging digital technologies in helping our customers in their growth and transformation journey. The TCS EBC gives a physical space to showcase our digital solutions. It puts a structure and communicates to the client our capabilities. This has also helped in driving our co-innovation work.”
Located inside TCS Banyan Park campus in Mumbai, the TCS Executive Briefing Centre is a place where compelling content meets cutting-edge technologies showcasing TCS’ journey, strength and expertise in the digital services focusing on client activity. A state-of-the-art center, with motion-sensing walls, glass walls for immersive content experience, touch screen tables and LED/LCD display walls, the Centre demonstrates the entire range of TCS’ offerings, the breadth of its industry-leading solutions, the depth of its domain knowledge and TCS’ commitment to innovation and thought leadership, in a seamless manner, all on a single stage.