OVER 32 per cent of Tata Power’s, 2.5 million customers in the country are now digital-only customers.
The company’s big digital push, which was launched during the early part of FY 17 has over 0.80 million customers who are on its digital-only platform, including interactions through hand-held devices.
The first phase of this new initiative has managed to convert the entire customer lifecycle (from submission of application forms for new power supply connections to the payment of bills) to a mobile-friendly digital platform, thus improving the customer experience significantly.
Commenting on the successful roll-out of the first phase of the company’s digital push, Praveer Sinha, CEO & MD, Tata Power said, “As the largest integrated power utility company in the country, customer experience comes before everything else for us. The new digital initiative is specifically designed to enhance customer experience and the high level of adoption in the very first phase of its launch stands testimonial to the success of this initiative. In the coming months, we will be rolling out more such customer-friendly services.”