CLUB Enerji, Tata Power’s nationwide movement, has been relentlessly working towards spreading the message of being responsible citizens by conserving energy and resources across the country, with a strategic focus on nation building. In accordance with this commitment, the company today announced the launch of its ‘E-learning Fridays’ module comprising weekly Webisode series for children and their parents to adapt sustainable living practices amid lockdown. As the name suggests, episodes of this new series will be available across all the social media platforms of Club Enerji every Friday, starting May 22, 2020.
For this module, Club Enerji has specially designed each webisode with its various modules highlighting several aspects of conservation such as saving water, saying no to plastic, creation of energy and the environmental impact due to misuse of energy followed by a fun & informative quiz at the end of every episode. Simultaneously, it will also sensitise children and their parents with simple methods to reduce consumption and wastage of energy at home and increase saving from their electricity bills and help create healthier planet.
Speaking about this series, Shalini Singh, Chief-Corporate Communications & Sustainability, Tata Power said, “There has been a significant rise in the consumption of online content hosted across various platforms amid lockdown. ‘E-learning Fridays’ is our way of reaching out to the future generation online by delivering relevant and practical information which will inspire children and adults alike to change the way they think and act. The series will not only enable them to take control of how much energy they use on daily basis but also inform them about the benefits of saving it making them an important part of our energy saving journey.”
Club Enerji, through its various modules has not only become a holistic movement to save energy and natural resources but also transformed children all around the country into responsible citizens and proactive leaders of the future. It has emerged as a successful initiative and has grown to become a global movement.