TATA Power has been conferred with the honourable Global, ‘Edison Award’ for its ‘Club Enerji #Switchoff2SwitchOn’ campaign under the social innovation category and social energy solutions subcategory.
The Edison Awards, named after Thomas Alva Edison, recognises and honours the world’s best innovations and innovators. Being recognised with an Edison Award is one of the highest accolades a company can receive in the name of innovation and business success.
The Edison Awards honour excellence in new product and service development, marketing, human-centred design, and innovation. Award winners represent ‘game-changing’ products and services, as well as excellence and leadership in innovation around four criteria: Concept, Value, Delivery, and Impact.
Tata Power’s Club Enerji, a 12-year-old sustainability initiative targeting school children, has today emerged as a successful model year ahead of it becoming a global movement. This sustainability initiative has brought in 533 participating schools across India that have saved 29.8 million units of power since it started in 2007. At an average per capita consumption of around 1,200 units, the savings in power can be equated to the annual consumption for around 25,000 households in India. Club Enerji believes in guiding its members through the four stages of sensitisation – Educate, Enhance, Engage, and Empower, and developing a self-sustained community that will take the cause forward.
Apart from India, Tata Power Club Enerji also has followers in countries in at least three continents including Asia, Europe, North America in countries such as France, Germany, United States, Ireland, Philippines, Bangladesh, United Arab Emirates, South Africa, and Nepal. The Club has various accolades associated to its name like a case study, done by IIM Ahmedabad, on the Club Enerji initiative titled, ‘Club Enerji: The Case Study of Tata Power’s initiative to promote Energy Conservation among School Children’, The Club Enerji movement was showcased at a prestigious, global platform at a TEDx IIM Ahmedabad event on the topic: “Driving Conservation Through Shaping the Future Generation”, Bagged with Best Corporate social responsibility practice recognition at Asian Leadership Award, BEST PRAX (best practice) at International forum in Auckland and many more national and international recognition that the club has been accredited with.
Elated by this achievement, Praveer Sinha, CEO & MD, Tata Power said, “The role of any business is not just about giving back to society but also ensuring that its practices are socially responsible and environmentally sound. We continue to be guided by Jamsetji Tata’s philosophy of meaningfully impacting lives. We are extremely glad and thankful to Edison Awards for this recognition. This award is a testament to our efforts to constantly introduce business innovations and inspire future generations.”
Club Enerji’s #SwitchOff2SwitchOn is a call to action campaign hosted on Green Community & amplified via Digital, BTL, PR, Internal Platforms & on-ground activities.’ The campaign hosted several Contests, Plastic Cleanliness Drives, Educational AVs & creatives to Switch Off irresponsible consumption & Switch On smart practices leading to savings. The initiative has –
· Globally garnered two million+ impressions on digital platforms organically
· 10,000+ pledges on Green Community organically
· The “Switch Off Plastic” drive collected over 86 tonnes of plastic
· Reached 533+ schools nationwide
· Sensitised over 25 million citizens
· Saved 29.8+ million units of energy which is enough to light up almost 10,000 households for a year
· Produced 3,47,986 Energy Champions & 3,86,633 Energy Ambassadors
· Built 2000+ self-sustaining Mini Energy Clubs
· The energy savings of this programme are equivalent to saving 25,000 tonnes of CO2
All nominations are reviewed by the Edison Awards Steering Committee and the final ballot sent to an independent judging panel. The judging panel was comprised of more than 3,000 professionals from the fields of product development, design, engineering, science, marketing and education, including professional organisations representing a wide variety of industries and disciplines.