RENAULT India recently crossed the 5,00,000 sales milestone, becoming one of the fastest automobile brands to achieve this accomplishment. India is a key market for Renault and the company has a clear long-term ‘India strategy’.
In a short span of time, Renault has made significant progress in India, which includes a state of the art manufacturing facility, a world-class technology centre and is the only global brand to have two design centres in India. This strong foundation backed by its unique product strategy and pioneering customer satisfaction initiatives have been instrumental in Renault achieving this milestone.
Becomes one of the fastest automobile brands to cross the 5 lakh sales milestone
Renault introduced several exciting offers as part of this important sales milestone, augmented further by the December celebrations. On KWID, Renault has announced a special finance offer of zero per cent rate of interest, in addition to other benefits, for a limited period. Manufactured at 98 per cent localisation, KWID is the most successful ‘Make in India’ story till date which revolutionised the small car segment in India. This attractive, innovative and affordable car has been a true game-changer and volume driver for Renault India, selling more than 2,75,000 cars. Taking forward the success of KWID, Renault India recently launched the new KWID 2018 Feature Loaded Range which is available in both manual and automated transmission options.
Renault created an all-new segment in the Indian automotive industry with DUSTER, which has continued to dominate the Indian roads. As part of the celebration of the 5,00,000 sales milestone, DUSTER saw the introduction of two new variants, one in Petrol – RXS and one in AMT Diesel – RXS AMT. With this introduction, the DUSTER range is now even more feature rich and best-suited to meet the rising demand for petrol and automatic vehicles in the SUV space. Renault DUSTER has the widest range which includes a diesel manual (85PS and 110PS), diesel AMT, diesel AWD; petrol manual and petrol CVT.
The sales milestone, which coincides with the December celebrations, also saw Renault introducing a gorgeous new Radiant Red colour on CAPTUR, along with roof rails. The stunning expressive design, best SUV ground clearance, and over 50 premium and class-leading features coming as standard offerings from the base variant onwards make CAPTUR a very strong proposition in the SUV segment. CAPTUR will be available with attractive offers as part of the December celebrations, for a limited period.
These exciting offers in December make it the best time to buy a Renault vehicle, also considering that Renault will increase prices across its range of cars by up to 1.5%, effective from January 2019. Reasons for the price hike are to partially offset the impact of increasing input costs and fluctuations in foreign exchange rates.
Over the last few years, Renault has been focusing on establishing a strong foundation in India. Together with a strong product strategy, the company has been continuously undertaking strategic measures across all key business dimensions, ranging from product, network expansion, and pioneering customer-oriented activities to offer a seamless brand ownership experience to its customers. All these have scripted Renault’s growth story in India.
Renault has already expanded its network presence to more than 350 facilities across India, making it one of the fastest network ramp-ups in recent times. Renault’s developing product portfolio which currently includes KWID, DUSTER, CAPTUR, and LODGY has enabled a growing customer base, and Renault is thankful for the faith and trust that discerning Indian customers have shown in the Renault brand. Renault has undertaken many first-of-its-kind after-sales initiatives to offer a seamless brand ownership experience to its customers.
These include – Renault SECURE, Renault ASSURED, Renault ASSIST, Workshop on Wheels (WoW), Passion on Wheels (PoW), new MY Renault app (which has more than 100,000 members) and regular customer service camps. Earlier this year, Renault India introduced a Category First Warranty – four years or up to 100,000 KM (whichever is earlier) along with Roadside assistance on Renault KWID. This includes a standard warranty of two year/50,000 Km and extended warranty of two years, 50,000 Km.
Going forward, Renault India has formulated a strong product-offensive plan for India, with a heavy emphasis on localisation in its future range of products. With a long-term commitment to the Indian market, Renault India plans to bring several new innovations in products and services, to meet the evolving needs and preferences of customers.