ORIENT Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has become the first Indian lighting brand to have been awarded five-star rating for its 9W LED bulb by BEE (Bureau of Energy Efficiency).
Puneet Dhawan, senior vice president, and business head, Lighting, Orient Electric said, “We are proud to be amongst the first to have certified BEE five-star rated LED bulbs. We have always been a firm supporter of BEE’s star labelling for LED bulbs as it helps to assure the consumer in terms of light output and energy savings. Also, we were the pioneers to introduce and market BEE 3 Star rated bulbs way back in 2016 and this norm has now been made mandatory for all. In our consistent endeavor to provide value to consumers, we have now voluntarily adopted BEE five-star rating for high demand 9W LED bulbs.”
He further added, “Our LED lighting business has grown eight times in just 2 years. We are today one of the largest LED bulb manufacturers in the country in the non-OEM category and a preferred supplier to many government institutions. Over the last three years, we have focused most of our investments on new product development, quality enhancement and automation, indigenising components and expanding production capacities. Our products are at par with global standards in terms of quality as well as cost”
BEE, under its labelling programme for LED bulbs, considers luminous efficacy (Lumens per watt) and other safety requirements like photo-biological safety as main parameters to rate the bulbs on a five-star scale for energy efficiency. Orient’s 9W five-star rated LED bulb meets BIS safety standards, has a long life of 25000 hours, and delivers 120 lumens per watt.
Orient Electric has a fully integrated manufacturing set-up for making electronic drivers, LED modules and finished bulbs, various LED Luminaires e.g. Streetlights, Floodlights, Industrial Highbay lights and Indoor lights backed up by a fully integrated in-house R&D team and Competence Centre.