SANDEEP Shah, the owner of Oggo Enterprises, has been selling home and kitchen products to customers from his shop in Mulund, Mumbai, for over three decades. Amidst the challenging times last year, he brought his business online with the ‘Local Shops on Amazon’ programme and fulfilled over 800 orders on Amazon within three months of joining the programme. On his first experience with eCommerce, Sandip says, “A customer in an offline store will take half an hour to look at the product and decide if they like it, while I get 2-3 orders online at the same time. We now cater to customers beyond Mulund and across Mumbai using our own delivery set up. We are also leveraging Amazon’s pan-India delivery network and can serve customers in other cities.”
Today, Sandeep Shah is one of more than 50,000 offline retailers and neighbourhood stores on the ‘Local Shops on Amazon’ programme. Launched in April 2020, the programme brings the benefits of eCommerce to offline retailers and neighbourhood stores. It helps supplement the existing footfalls at their stores with a digital presence on Amazon.in and expands their reach beyond the normal catchment. With Local Shops on Amazon, customers can discover products from local shops in their city (many they already trust and love!) from the convenience of their homes while helping local shops transform into digital stores. Local Shops on Amazon has played a key role in helping sellers across India sustain their livelihoods and jumpstart their business amidst the unprecedented pandemic.
Manish Tiwary, VP – Amazon India said, “What started as a pilot, has now become a pan-India phenomenon enabling local businesses to come online and benefit from technology adoption and eCommerce. The encouraging response to the Local Shops on Amazon programme reflects on the rapid scale-up of the programme to 50,000+ sellers in less than one year of launch. It underlines how digital enablement and digital inclusion can help them scale and contribute to a digital economy. We remain committed to working closely with the millions of MSMEs including the vast network of neighbourhood stores across the country as part of our focus on transforming the way India buys and sells.”
Offline retailers and Neighbourhood stores embrace technology to become digital entrepreneurs.
Today, more than 50,000 offline retailers and neighbourhood stores from 450 cities, from metros and tier II and tier III cities like Sangli, Osmanabad, Jamnagar, Gorakhpur, Jabalpur, Ratlam, Bikaner, Tumkur, Jalpaiguri, Ernakulum, Kanchipuram, Patna, Rajkot, Agra, Dehradun etc. have joined the Local Shops on Amazon programme and offer customers in their cities a wide range of products including Fresh flowers, Home and Kitchen products, Furniture, Electronics, Books and Toys amongst others. Customers in these cities can log on to Amazon.in and shop from some of their favourite local stores in their cities, get deliveries the same/next day and also benefit from value-added services offered by these stores.