IT’S that time again when cricket becomes a religion and food, its soul companion.
With overflowing emotions, excitement and non-stop celebrations of cricket, Zomato brings its famous ‘predict & win’ property in a brand new avatar. Zomato Cricket Cup (ZCC) is in-app gamification that allows users to predict and win rewards, every time they choose to have their food delivered from Zomato.
Just like its preceding version, Zomato Premier League, ZCC also lets users predict certain outcomes. However, this time, users have the chance to win up to 100 per cent cash-back if their predictions are correct. ZCC has almost 60,000 restaurants that perfectly pair with the exciting cricket matches this season.
“ZPL was played and loved by millions of people, with over 18 million predictions, across more than 250 cities in India. Our users actually missed it after IPL was over and heavily requested us to bring it back. ZPL made ordering food online more engaging and waiting for match results more interesting. It also helped drive user loyalty for us by constantly bringing them back to the app and improve their interactions with us. All of this together encouraged us to introduce the ‘predict & win’ property in a new and refined form with Zomato Cricket Cup for the grandest sports event in the world. We expect our market share to grow through the season, as we keep introducing exciting ways to engage with our users”, said Sandeep Anand, CMO, Food Delivery, Zomato.
This cricket season, one can pair the success of the favourite team with the favourite food and win cash-back!
Here is how it is done –
- Instead of one, there are three general questions about the match to predict the right answers
- The more correct predictions one makes, the more cash-back can be won
- Cash-back percentage will depend on the number of correct predictions – 25 per cent for one right answer, 50 per cent for two and 100 per cent for three
- Users also have an option to see their WC Scorecard with the total number of predictions, the correct ones and credits won so far to keep track of their prediction results.
Starting May 30, Zomato Cricket Cup will be live till the very end of the world cup season on July 14, 2019.