ZEE Entertainment Enterprises Ltd (ZEE) has yet again outperformed the industry by embracing and optimally utilizing technology solutions amidst lockdown, in order to create and offer fresh content for its consumers. As a pioneer in the realm of entertainment in India,
Zee Marathi is geared up to launch 3 non-fiction shows, titled as ‘Vedh Bhavishyacha’ – a spiritual chat show, ‘Gharchya Ghari Home Minister’ – a virtual format of the popular show ‘Home Minister’ and ‘Gharat Basle Saare’ – a first-of-its kind Standup Comedy Puppet show by Ramdas Pandhye. Zee Marathi is also set to offer 4 new fiction shows shot locally in Maharashtra under the new social distancing guidelines.
On the digital front, ZEE5, the OTT platform of ZEE continued to provide an uninterrupted and unmatched dosage of entertainment for its audience to binge. The entertainment super app launched 11 new original shows / movies amidst the lockdown and is ready to release 5 shows / movies by the end of May 2020. Some of the key shows which are shot entirely in the safety of the actors’ homes are Bhalla Calling Bhalla, Never Kiss Your Best Friend (Lockdown Special), Kaalchakra and more. In addition to this, Ghoomketu (Movie) is all set to be released on May 22, 2020, Kaali 2 (Thriller) on May 29, 2020 and Kehene Ko Humsafar Hai 3 (Romantic Drama) and The Casino (Thriller) in the month of June 2020.
Speaking on these extraordinary steps undertaken by the Company, Punit Goenka, Managing Director and Chief Executive Officer, ZEE said, “ZEE has always set new trends for the industry, and I am very proud of our teams for making the optimal utilization of technology solutions to ensure that our consumers continued to get a fresh dosage of entertainment content, amidst the lockdown. We will continue to create fresh, rich and engaging content for our viewers, by discovering new means and paths. It is time for the Industry to define a new normal, to ensure that our consumers remain well-informed and entertained”.