KEEPING the momentum to provide relief to the needy during the ongoing pandemic, Goodricke Group, the popular tea brand from East India, has donated 400 kgs of tea for distribution in Pune as a part of ration packages provided to migrant workers in the region.
The nationwide lockdown has put a halt on the functioning of various industries and has impacted the less privileged the most. Goodricke Group along with Centre for Environment Education, Pune has extended help to such segments of the society to help them meet both the ends. This initiative that began at least a month ago, has now successfully provided aid to approximately 1200 families in Pune itself and will continue to extend help to the migrants till the nationwide lockdown lifts.
P T Krishnan, VP and Business Head of Consumer Division, Goodricke Group Limited shared, “The ongoing pandemic has impacted our society to a great extent. The company is joining hands with local organisations to extend our support across regions to aid the ones who are helpless and have been affected the most. As a responsible brand, we will continue to provide relief to people and ensure their wellbeing during this pandemic.”
Goodricke has initiated similar efforts to ensure the welfare of the less privileged in some of its key regions like Kolkata and Madhya Pradesh. In Kolkata, the company collaborated with West Bengal’s District Health Directorates to offer relief amidst the COVID-19 pandemic and executed various awareness training programmes on maintaining hygiene for its employees and tea-plantation laborers. It also joined hands with Similarly, in the Khirkiya region of Madhya Pradesh, Goodricke Group partnered with its local distribution partner to offer daily essentials to underprivileged during the nationwide lockdown. The tea company is determined to undertake efforts that can serve and uplift the society and its employees, at large during such challenging times.