GEMINI has recently launched its all-new brand extension with its latest offering – Gemini Rice Bran Oil, in Pune.
Gemini Rice Bran Oil consists of 40 per cent more oryzanol as compared to any regular edible oil, which reduces bad cholesterol in the body, working effectively as a cholesterol cutter. Aimed at increasing good cholesterol while reducing bad cholesterol in the body, the oryzanol prevents arteries from being choked. As a result, food cooked in rice bran oil would work as an effective weapon in the fight against cholesterol, giving consumers the freedom to eat the food of their choice, without worrying about negative side effects Enriched with anti-oxidants, Gemini Rice Bran Oil is fortified with Vitamin A, D, and E, and is perfectly suitable for deep frying.
Additionally, Rice Bran Oil also has powerful anti-cancer and anti-aging properties. Studies have shown that food prepared in rice bran oil absorb 12-25 percent less oil than other ordinary edible oil, allowing eatables to fry at a faster pace while ensuring quality and oxidative stability.
On the occasion of the launch, Milind Pingle, director – sales and marketing, Cargill’s food business in India said, “Being a leading branded consumer business in edible oils, we are sharply focused on consumer preferences and changing tastes. Today’s consumers are seeking health and wellness and we believe our products should go hand in hand with this growing need. We are excited to launch Gemini Rice Bran Oil under the legacy of the hugely popular Gemini brand. What sets Gemini Rice Bran Oil apart, is that it consists of 40% more Oryzanol as compared to any regular rice bran oil, available in the market. Oryzanol reduces bad cholesterol in the body, working effectively as a cholesterol cutter. Enriched with anti-oxidants, Gemini Rice Bran Oil is fortified with Vitamin A, D, & E and is suitable for deep frying. Introduction of Gemini Rice Bran oil is yet another step by Cargill India to build its health and wellness portfolio of offerings. It will go a long way in ensuring our consumers, both current and future, have a choice catering to their evolving needs and preferences.”
Gemini Rice Bran Oil will be available in the one ltr bottle, one ltr pouch and five ltr pack sizes, across both modern trade and general trade outlets, all over Maharashtra and Karnataka along with various e-commerce platforms.