MAHINDRA & Mahindra Ltd (M&M), a part of the US $20.7 billion Mahindra Group, recently unveiled the brand name of its highly-anticipated new offering, code-named S201, as the XUV300 (pronounced as XUV, three double ‘Oh’).
The XUV300 shares its platform with the SsangYong Tivoli which is a globally successful product that has sold over 260,000 vehicles in more than 50 countries since its launch in 2015. The Tivoli has also received multiple safety and ergonomic awards including a Grade 1 (highest) safety award from the 2015 KNCAP (Korean New Car Assessment Program), automotive safety test.
The XUV300 carries forward the characteristics of the XUV500 with its cheetah-inspired design, cheetah- like agility, thrilling performance and advanced technology features. The XUV300’s headlamps integrate
with the fog lamps forming a Cheetah-like tear-duct, while the pronounced wheel arches are inspired from the muscular haunches of the Cheetah. Its modern grille, sculpted bonnet, pronounced shoulder & body lines along with an elevated stance, give the XUV300 a bold and charismatic road presence. In addition, its dual LED DRLs and bold LED tail lamps, create an indelible visual signature.
Speaking at the name reveal, Dr Pawan Goenka, managing director, M&M said, “The XUV300 is our latest offering in the next generation of aspirational Mahindra vehicles, after the Marazzo and the Alturas G4. Our new breed of vehicles are products of engineering excellence, offer high refinement and are built on global platforms. XUV500 enjoys huge equity in consumers’ minds and now with the XUV300, the XUV brand will evolve into a family of vehicles that stands for sophistication with performance.”
Rajan Wadhera, president Automotive Sector, M&M Ltd said “The XUV300 is an all-new product that is built on a global platform and comes with many segment firsts. The XUV300’s head-turning, cheetah-
inspired design, ‘fun-to-drive’ performance, first-in-class hi-tech features, best-in-class safety, and class-defining interiors, make it an exciting & comprehensive package that will find a strong connect and appeal among consumers. We will offer the XUV300 in both petrol and diesel options.”
The XUV300 will be manufactured at the company’s manufacturing facility at Nasik, in Maharashtra and will be launched in the 1 st half of February 2019.