YOUVA, a brand from Navneet Education Limited, a pioneer in the stationery industry, has launched six new ‘My Friend Ganesha’ edition long books to celebrate the much-awaited festival of the
year – Ganesh Chaturthi.
The brand, Youva, launched in 2016, is a brand of stationery designed for the youth. Navneet has always been known to acknowledge the trends and celebrate festivities. The special Ganpati series has been created to mark the onset of Ganesh Chaturthi which is celebrated on the day on which Lord Ganesha is believed to bestow his blessings with his presence on earth for all his devotees. Ganesha, the elephant-headed God, son of Shiva and Parvati, is worshipped as the supreme god of wisdom, prosperity and good fortune.
Youva, the stationery brand of Navneet has always kept in mind the youth of India, who are the path makers of tomorrow. Notebooks are a paramount part of education and Youva has always strived to make notebooks as interesting as possible for the youth with theme based cover designs. Previously, Youva came with some interesting themes like Super Vehicles, Medieval Towns and Lesser Known Countries.
The theme which really won the hearts of the youth was famous personalities themed books. It was designed and created by talented illustrators which gave a character to the notebooks. Commenting on the same Shailendra Gala, director – Stationery Division, Navneet Education Limited said, “Navneet has always worked towards empowering the youth in achieving their goals. Our brand Youva has always supported their expression of creativity. The new edition for My Friend Ganesha is created to celebrate the love for Ganpati by using minimalistic designs & elements like cardamom, cinnamon, chilies etc. used during the Ganesh Pooja.”