SBI Life Insurance, one of the most trusted life insurance companies in India, has unveiled the emotive ‘WE CAN, WE WILL!’ anthem that reiterates the power of collective unity and solidarity to fight the spread of Covid-19. The anthem works as a clarion call to rally the nation in the face of current challenges, the theme ‘WE CAN, WE WILL!’ signifying that no challenge seems too big when we are united together.
The anthem was conceptualised by ‘Be the Bee’ and the video featuring 27 TV celebrities from various parts of the country were executed by Mindshare. Establishing a regional connect, the TV celebrities can be seen singing the ‘WE CAN, WE WILL!’ anthem from their respective homes in local languages like Hindi, Marathi, Telugu, Kannada, Tamil, Malayalam, Bengali, Assamese, and Odia, thereby reflecting the nation’s true spirit of unity in diversity.
One can click on WeCanWeWill on YouTube playlist to link: https://www.youtube.com/playlist?list=PLTZvsa2TEwgkuwwZk-xp_hoM1yzTUwuXr
SBI Life is also leveraging digital tools to foster further camaraderie among citizens in times of social distancing. Viewers can create their own personal video by visiting the microsite www/sbilife.in/WeCareWEWill to lip-sync the WE CAN, WE WILL! anthem, thereby spreading the message of staying united together in the current challenging times.
Ravindra Sharma, Chief of Brand and Corporate Communications, SBI Life Insurance, said, “The coronavirus outbreak has thrown up multiple, unprecedented challenges for people from all walks of life and the entire nation is exploring solutions to tide through this crisis. In these current times of self-isolation, the ‘WE CAN, WE WILL !’ anthem is our humble effort to lift the spirits of every individual and remind them that as a nation we need to stay together, as with our collective will power WE CAN and WE WILL overcome the biggest of challenges.”
He further added, “By collaborating with local TV celebrities singing the anthem in their respective regional language we hope to lift the spirits of individuals and communities across the length and breadth of India. These are admittedly challenging times, but we truly believe that our collective force as a nation should not be undermined, as no challenge is daunting enough to overcome with India’s unique strength of unity in diversity; together, WE CAN, WE WILL! protect our nation.”
Tejas Barve, the famous Marathi TV actor, said “The COVID-19 pandemic has created havoc in the world. But, I am sure that we will come out of this victoriously since there is nothing in the world which we cannot overcome if we stay united. As it is important to wash your hands frequently and wear a mask, keeping our mental and physical health in good condition is equally important. SBI Life Insurance and Zee bringing the same message through the WE CAN, WE WILL! anthem, which inspires us to keep our mental health and physical health in good condition. Our aim is to put forward this strong message of staying united together for a better future. So, stay safe and stay healthy. We should look at overcoming this ongoing pandemic through collective efforts and believe that ‘We Can, We Will.”