Studio photography brought to smartphones

ONE can stand out from the crowd this festive season with Lava Z81. Lava International has launched Z81 with Studio Mode photography designed to capture and create extraordinary images. The Studio Mode uses Artificial Intelligence to give depth-of-field effect to produce perfect pictures. Z81 is the only smartphone in the country, in the affordable smartphone category, to have this exemplary camera feature.

Consumers can now use the Studio Mode feature to apply six impressive studio-quality lighting effects to the images.

  • Splash – Allows a photo that keeps the subject in color while creating a beautiful bokeh background.
  • Stage Light – Makes the subject stand out in color with a completely Black background.
  • Stage Light Mono – Gives a classic and elegant effect to the pictures with the subject in monochrome and with Black background.
  • Natural – Retains the natural skin tone of the subject with Bokeh background.
  • Vibrant – Brightens facial features to give a glowing effect to the subject.
  • Contour- Provides dramatical directional lighting for enhanced facial features and with Bokeh background.

Z81’s 13 MP Rear camera (with flash) features Natural, Vibrant, Contour and Splash Mode while its 13 MP front camera (with Flash) features all six.

The new Lava Z81 comes in two variants – 2GB and 3GB. 3GB variant is priced at Rs 9499 and will be available in Black and Gold Color options across national retail outlets and major e-commerce websites like Flipkart, Amazon, and Snapdeal. 2GB variant will be launched soon by the company.

Commenting on the launch, Sunil Raina, president, Lava International said, “We are extremely excited to offer yet another first from Lava to our consumers – the very stunning and powerful Z81. In an era of immense noise and clutter, it is important to be differentiated and stand out from the crowd; and our Z81 does exactly that with its Studio Mode. I am sure that our consumers will find it very valuable and enjoy the next level of smartphone photography. Z81 is a true testimony to our vision of making the valuable technologies accessible”.

Lava Z81 runs on Android 8.1 + Star OS 5.0 and is powered with 3GB RAM and 32GB ROM – offering seamless smartphone experience and ample storage for music, videos, pictures, applications, and other data to its consumers.

Just 7.99 mm thick, Lava Z81 offers 5.7” HD+ IPS (protected by Corning Gorilla Glass 3) screen providing an uninterrupted and extremely rich photo-video viewing experience. It is powered by a 2.0 GHz Quad-core Helio A22 chipset which is the fastest and most efficient processor in its class. It will enable Z81 users to enjoy AI technology- with best in class camera and safety features, simplified & convenient browsing and optimized battery life.

The 3000 mAh battery boosts performance, lasting up to 1.5 days with a single charge. The battery is supported with AI technology – which not only monitors phone’s battery consumption but also shuts down apps running in the background that the user hasn’t touched for a while. Further, it boasts of powerful features such as power saver mode, super-power saver mode, app intelligent power saver mode and smart clean feature to boost the battery performance.

The smartphone also provides an option for users to read the SMS in 15 Indian languages.

LAVA has also partnered with Microsoft to upgrade the Z81 keyboard app to SwiftKey keyboard. Microsoft’s SwiftKey uses artificial intelligence to provide users with personal word predictions and corrections. Moreover, SwiftKey uniquely lets users type in up to five languages simultaneously and mix native Indian scripts without changing keyboard settings.

The smartphone comes with a special launch offer of free one-time screen replacement. The offer is applicable on LAVA Z81, purchased till January 31, 2019.

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