Renault adds new ‘RXL’ 1.0L variant in manual, automatic options

RENAULT India is now making KWID now even more accessible for customers, with the launch of the new RXL variant with a BS6 compliant 1.0L power-train in MT and AMT versions. The new RXL variant will be very competitively priced, at INR 4.16 lakhs for the MT and INR 4.48 lakhs for the AMT version. KWID AMT 1.0L will be the most accessible BS6 two-pedal offering in the market.

Renault also shared that KWID has crossed the landmark 3.5-lakh sales milestone in India. With a localisation level of 98 per cent, Renault KWID strongly resonates with the ideology of the ‘Make in India’ programme. 

“The global launch of Renault KWID was in India and showcased the important role of this country in Groupe Renault’s growth ambitions. KWID has been an important contributor to our progress in India. With more than 3.5 Lakh KWID families, we are overwhelmed and grateful for the faith that our customers have bestowed in brand Renault. KWID, which was a breakthrough product in terms of design, innovation and modernity at the time of launch, continues to be a game-changer for us,” said Venkatram Mamillapalle, Country CEO & Managing Director, Renault India Operations.

Renault has also announced a host of attractive offers for customers. These include ‘Buy Now Pay Later’scheme where customers can buy a Renault car and start paying their EMI after 3 months of purchase. The offer can be availed either at the dealership, on the Renault India website or the My Renault App. There are also offers across the product range including cash offers, exchange benefits and finance at a special rate of 8.25 per cent. These are complemented by additional loyalty offers for its existing customers. Renault India has also rolled out additional benefits for Doctors and Police personnel, under its ‘Care for Caregivers’ programme, as a gesture to thank the efforts of the professionals engaged in fighting the COVID-19 battle in India.

Renault has significantly enhanced digital capabilities and portfolios with online booking options and other interventions. Customers can book cars from home on the Renault India website or the MyRenault App at a nominal booking amount, and can also get loan approvals remotely from Renault Finance. 

“In the post lockdown scenario, there may be a considerable demand shift from public transport to customers considering the mini-car segment, due to the new normal norms anticipated. In the context of the current situation, a car provides an even more secure environment for family travel and KWID being a very successful product with a strong customer base, may see strong customer preference. Hence, we are making our products and financial offerings even more accessible to new car aspirers,” added Mamillapalle.

Renault KWID has proved its mettle at a time when the mini car segment was the toughest and most competitive segment. This was largely possible because of the years of research and deep insights that Renault invested in understanding the changing customer preferences. Basis customer research, Renault introduced an SUV-inspired design language, segment-first features, industry-first innovations and manufactured the car at high localisation levels. 

Within one year of its launch in India, Renault began to export the Make in India KWID to various global markets. Renault has exported more than 45,300 units of the ‘Make In India’ KWID from India. 

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