Realme U1 launched as ‘India’s SelfiePro’

REALME, the number one emerging smartphone brand in India, recently launched Realme U1 as the most powerful selfie-centric phone, in the capital. Realme U1 is the first ever smartphone powered by the AI master MediaTeK Helio P70 processor globally.
The device comes in two variants; three GB RAM with 32 GB ROM at INR 11,999 and 4GB RAM with 64GB ROM at INR 14,499 in three exquisite colors, fiery gold, ambitious black, and brave blue. Specifically created for the Indian selfie lovers, the smartphone comes with an AI 25 MP front camera with Sony IMX 576 flagship sensor and 6.3-inch FHD with Dewdrop Full Screen. The device with Ambitious Black and Brave Blue colors will be exclusively available on Amazon.in from December 5, at 12:00 noon. The Fiery Gold version will be available from around New Year, 2019.
Speaking at the launch of Realme U1, Madhav Sheth, chief executive officer, Realme India, said, “We are delighted to launch Realme U1, the most powerful selfie smartphone under XK range for all Realme fans. We are the in number three position in the overall market starting from Oct to Nov according to Counterpoint. In terms of rapid growth, we have secured the position of number one emerging brand in the country as quoted by CMR. With the launch of U1, Realme has a strong product line from budget to mid-segment smartphones.”
“We have four series under our power and style philosophy: C series, the value king – Realme C1 offers the most powerful pack of entry-level; Realme Series, the power master, is the best all-rounder in budget segment; U series, the photography expert –Realme U1, the most powerful selfie- centric phone in mid-range; Pro series, the flagship for youth – Realme 2 Pro, with powerful features and style,” he added.
Strength from the heart: Realme U1 is the world’s first phone equipped with the Helio P70 AI Processor
The Realme U1 demonstrates how the brand is committed to its product philosophy ‘Power meets Style’. The hardware configuration of the U1 reaches new heights, further upgrading user experience by becoming the world’s first smartphone to be equipped with the MediaTek Helio P70 chip.
On choosing the Realme U1 to launch P70, T L Lee, general manager, Wireless Communication, MediaTek said, “We are delighted to partner with Realme to launch World’s first MediaTek Helio P70 chipset powered smartphone. The P70 chip is the latest and most powerful chip in the MediaTek P-Series. It represents significant optimisation and improvements in performance and power consumption and was designed with stronger camera module support and better AI performance. Realme’s platform will showcase the full potential of Helio P70. Realme targets young users that have high expectations of smartphone performance, power consumption, and camera functions. Through this cooperation with Realme, MediaTek will continue expanding internationally.”
The P70 chip uses TSMC’s latest 12nm FinFET production process, which reduces power consumption by 15% compared to other 14nm class processors. At the same time, the P70 features an octa-core architecture with four Cortex-A53 high-efficiency cores and four Cortex-A73 high-performance cores, for a maximum clock speed of 2.1GHz. In terms of graphics processing, the P70 is equipped with a 900MHz ARM Mali-G72 MP3 GPU, resulting in overall computing performance that is 13% higher than the P60.
SelfiePro front camera with Dual Rear Camera
Born as ‘Indian’s Selfie Pro’, Realme U1 is equipped with an AI 25 MP SelfiePro front camera powered by SONY’s IMX576 light sensor with its strong bottom imaging capacity. With more powerful fundamental computing capacity and image processing, it fully supports users to take selfies, due to Realme U1’s Helio P70 processing platform.
The Realme U1 SelfiePro cameras have been specifically developed to showcase Indian people’s skin tones, and precisely capturing details of eyes and hair, through 296 facial identification points. The device also offers a group selfie beauty mode featuring algorithms that automatically identify genders in the same photo and apply the most suitable beautification solutions without tempering, slimming and whitening. Compared with its predecessor P60, P70 has a much stronger performance in taking photos. The brand new HD depth-of-field engine improves the in-depth mapping performance by 3 times and supports 24fps smooth preview of bokeh effect, with less power consumption. Furthermore, the enhanced AI performance ensures better exposure, focusing, and white balance in the face recognition and scenario recognition modes. P70’s powerful image processing capacity, coupled with Realme’s optimisation at the software level, gives U1 an HDR function capable of the real-time preview. The HDR effect can show in the frame in real time. Realme U1 comes with a 13MP with 2MP duel rear camera. The 13MP master camera clearly recover objects and precisely present all details; The 2 MP secondary camera shows the depth-of-field and bokeh effects and adds more fun. The smart camera phone also supports 90fps/720P slow-mo video capture to slow down the wonderful moments in life for more fun.

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