Mahindra launches ‘Planting Master Potato +’

MAHINDRA & Mahindra Ltd’s Farm Equipment Sector (FES), a part of the USD 19.4 billion Mahindra Group, today announced the launch of its new advanced Precision Potato Planting machinery, the new ‘PlantingMaster Potato +’.

Designed and developed in collaboration with Europe-based partner Dewulf, a global leader in potato machinery, the new PlantingMaster Potato +has been developed to suit Indian farming conditions, to offer higher yields and enhanced quality.

Mahindra and Dewulf have in 2019, partnered with progressive farmers in Punjab to introduce the new precision potato planter technology. These farmers have reported a 20-25 per cent increase in yields, over traditional methods, after they began using this system.

Hemant Sikka, President, Farm Equipment Sector, Mahindra & Mahindra Ltd. said. “As the world’s second-largest potato producing nation, advanced farm machinery is needed to drive up yields & improve quality. With the ‘PlantingMaster Potato +’, we are bringing this technology to Indian farmers to drive productivity and quality improvements in potato farming. As we launch this product, the precision planter is also available on a rental basis in some markets, and offered through easy financing for the purchase, making this new technology accessible to Indian farmers.”

India is the second-largest producer of potatoes in the world, but it lags behind in yield. Yield per acre in India is 8.5 tonnes/acre compared to say the Netherlands which is at 17 tonnes/acre, with many elements determining the level of crop yields. The use of appropriate farm machinery is one of the more important elements.

The new PlantingMaster Potato + will be available for sale in Punjab, on sale & rent in UP, and for rent in the Gujarat market through Mahindra’s rental entrepreneur network.

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