HYUNDAI Construction Equipment Today launched the upgraded series of excavators under the series name SMART PLUS and new Global colour to strengthen the brand positioning in India and Export market.
A total of 11 excavator models were launched, ranging from 8-ton to 50-ton class focused to cater to the Construction, Mining, Irrigation and Infrastructure sector. Special attachments like rock breaker, clamshell bucket, quick coupler were displayed during the event which is attended by authorised dealers, customers and key financing partners at the factory premises of the company.
The COVID Protocol and guidelines of the local and Central Government were followed during the event which was organised in an open space within the factory premises.
PARK JIN SEOG, Managing Director, Hyundai CE India did the unveiling of the SMART PLUS series and the new colour scheme for Hyundai Excavators. He said, “Hyundai Smart Plus series demonstrates Hyundai India’s commitment to serving India market with an innovative solution. The products are developed to Maximise Fuel Efficiency, Higher Productivity, structure Durability and enhanced Operator convenience. The new colour scheme gives a more robust look to Hyundai Excavators and is aligned with Global colour scheme”
Event Highlight: Spectacular display of Global Colour Smart series excavators. Machine walk around activity to explain the latest features and benefits by expert team manning each machine. This was followed by Key handing over ceremony to Key Customers followed by Machine Flag off with pomp and show!
Rajiv Chaturvedi, Vice President- Sales, Marketing, After-Service and Parts, said: “Combining Superior Quality Product with a strong network of dealership will make Hyundai a preferred choice to the customers of Construction, Infrastructure and Mining Sector”.