HUAWEI re-writes rules of smartphone photography; with HUAWEI P30 Pro & HUAWEI P30 lite in India

HUAWEI Consumer Business group India has launched HUAWEI P30 Pro and Huawei P30 lite in India, showcasing the world’s most advanced smartphone technology till date.

Building on the HUAWEI P series’ DNA in design and technology, HUAWEI P30 pro is the company’s most technologically comprehensive smartphone. Achieving a record-high overall DxOMark score of 112, HUAWEI P30 Pro is bringing about a paradigm shift in camera technologies and is setting a new standard for videography. The device is slated to disrupt the digital imaging technology space. The flagship device boasts of a 4200 mAH battery with unique SuperCharge and Wireless Reverse Charging technology, stupendous performance, driven by the world’s first 7nm mobile process chipset, Kirin 980, guaranteeing stronger performance and lower power consumption and packs in a GPU Turbo 3, taking mobile gaming to the next level.

HUAWEI P30 Pro rewrites the rules of smartphone photography with numerous breakthrough innovations and ingenious design. The device features the path-breaking HUAWEI SuperSpectrum Sensor, an optical SuperZoom Lens, a new HUAWEI Time of Flight (ToF) Camera, and enhanced optical and AI image stabilisation technology. Equipped with some of the world’s most revolutionary technologies, the HUAWEI P30 Pro allows users to capture incredible photos and videos in every scenario.

Commenting on the announcement, Tornado Pan, country manager (Huawei Brand), Consumer Business Group, Huawei India said, “India is a strategic market for us and we are committed to bringing in new products to the Indian market. We recognise that consumers here are remarkably technology-savvy and therefore we continuously strive to launch the best of products for our patrons here. With the launch of HUAWEI P30 Series in India, we are rewriting the rules and reshaping everyone’s perception of mobile photography.”

MIRACULOUS CAMERA CAPABILITIES

HUAWEI P30 Pro features a 40MP primary camera with HUAWEI SuperSpectrum Sensor, a 20MP ultra-wide angle camera, an 8MP telephoto camera fitted with SuperZoom Lens and HUAWEI TOF Camera and a 32MP front camera that takes selfies to a new level. The all-new sensor, lens arrangement, image signal processor (ISP) and neural processing unit (NPU) work in tandem to capture incredible photos and videos.

The 1/1.7-inch HUAWEI SuperSpectrum Sensor looks at light in a fundamentally new way. The RYYB HUAWEI SuperSpectrum Sensor deviates from the traditional RGGB Bayer filter by replacing green pixels with yellow pixels, yielding a high maximum ISO rating of 409,600 on the HUAWEI P30 Pro- something that is unheard of in any DSLR till date. This fundamental shift in sensor technology, combined with HUAWEI AIS, OIS, and the HUAWEI P30 Pro’s f/1.6 wide aperture, delivers extraordinary photography and videography experiences across a wide range of scenarios and lighting conditions—including extremely low light—producing images with enhanced detail, color and clarity. These industry-first camera technologies pit the P30 Pro against all DSLRs out there.

The new SuperZoom Lens unlocks a superior level of zoom photography in slim-line device design. Through a new periscope design, the SuperZoom Lens supports high fidelity magnification of 5 times optical zoom, 10 times hybrid zoom and 50 times digital zoom. A prism element in the telephoto camera bends light at a 90-degree angle to maximise focal length while minimising camera height, without disrupting device design. It also uses HUAWEI AIS+OIS to deliver professional image stabilisation support, enabling steady videos while reducing the need for time-consuming fixes in post

The HUAWEI ToF Camera unleashes the imagination. Unique to the HUAWEI P30 Pro is a HUAWEI ToF Camera that captures depth-of-field information to deliver accurate image segmentation. Precise distance measurement allows for the simulation of multiple levels of bokeh. The Super Portrait feature captures even the smallest details, such as individual strands of hair. It combines depth information and proprietary algorithms to produce outstanding images with defocused backgrounds and highlights the subject of the image in any scenario.

Huawei AI helps users bring it all together into the perfect shot. AI HDR+ enables the front and rear cameras to combine multiple photos taken in quick succession to eliminate overexposed and backlit images.

EXPLORE THE CINEMATIC CAPABILITIES

The HUAWEI P30 Pro is a smartphone camera with cinematic capabilities. The HUAWEI SuperSpectrum Sensor enables spectacular low-light video capture so night scenes appear bright and highly detailed. HUAWEI AIS and OIS support stabilisation for all video capture settings, resulting in a perfect, steady shot. Additionally, the SuperZoom Lens allows for crisp close-ups, while the AI Video Editor enables users to add background music and special effects to their videos, turning the HUAWEI P30 Series into a mobile production studio.

Two views are better than one. HUAWEI Dual-View Video can capture two perspectives of the same scene at the same time by using multiple cameras simultaneously. The HUAWEI P30 Series provides a full view of a scene while also capturing a close-up of a subject, unleashing new and exciting possibilities for video.

ELEVATING PREMIUM DESIGN TO NEW HEIGHTS

Designed with the concept of “The Aesthetics Design,” HUAWEI P30 Pro exemplifies the beauty of nature. The back of Huawei’s latest device captures the ethereal beauty of the salt flats, evoking the images of the breathtaking lake with its compact design. HUAWEI VP30 Pro features a new generation of FullView display that supports a resolution of up to 2340×1080. It adopts a curved screen design that uses a flexible OLED panel. The 6.47’’ OLED Dewdrop display brings stunning colours and greater viewing. The two sides of the screen naturally bend downwards towards the edge of the frame, which dissolves into the viewing experience for a borderless screen.

The HUAWEI P30 Pro design, created with a nine-layer nano-optical color finish, is inspired by the unique color palette and pristine look of salt flats. Instead of a traditional top-front speaker, the HUAWEI P30 Pro uses HUAWEI Acoustic Display Technology to provide a larger display and increased hearing area. The electromagnetic sound levitation will project sound from the vibrations in the display to your ear. The near bezel-less front glass houses an In-Screen Fingerprint sensor for quick and secure identity authentication.

FLAGSHIP PERFORMANCE TO KEEP PACE WITH THE MODERN LIFESTYLE

HUAWEI P30 Pro features the world’s first 7nm mobile process chipset, Kirin 980, with stronger performance and lower power consumption. Kirin 980 is a product packing cutting-edge process technology, a revolutionary architecture, and a Dual-NPU. HUAWEI P30 Pro transcend smartphone—it is a technological masterpiece made for the future. This innovative chipset plus up to 8GB of RAM and 512GB of memory storage reveal a performance powerhouse in the HUAWEI P30 Pro.

The HUAWEI P30 Pro also boasts of HUAWEI SuperCool technology to improve thermal performance, keeping the phone cool even during heavy use. The device comes with a full support long-lasting 4,200mAh battery with intelligent power saving technology. It also features a new generation of HUAWEI SuperCharge, which supports 40W charging—enough to charge the device by 70 percent in 30 minutes, which is TÜV Safety Certified. HUAWEI P30 also features the revolutionary Wireless Reverse Charging technology, allowing the device to be used as a power bank for other gadgets—even friends’ phones.

INNOVATIVE FUNCTIONALITY AND CONNECTIVITY

Innovation is core to Huawei’s DNA. The HUAWEI P30 Pro is packed with industry-leading features that set them apart in power, performance, and efficiency. The HUAWEI P30 Pro features an Extendable Read-Only File System (EROFS) that improves system responsiveness. The latest EMUI 9.1 also supports HUAWEI Share OneHop for seamless file sharing between Huawei smartphones and Huawei laptops.

With AR measurement toolkit on the HUAWEI P30 Pro, The HUAWEI TOF Camera can accurately and instantly measure the length, width, and depth. Utilising the Face Recognition technology, the user can measure the height of a person is just a simple task of scanning from toe to head. It allows users to detect movement and immediately enjoy their experience on the device.

HUAWEI P30 Pro is equipped with a suite of advanced wireless communications capabilities supporting Dual SIM and Dual VoLTE connectivity. When a user utilises the secondary SIM for VoLTE calls, the primary SIM remains available for 4G internet connectivity. And when one card is used for calls, the device can still display the caller ID of VoLTE calls on the secondary SIM, so users will never miss a call again.

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