HAIER, the global leader in Home Appliances & Consumer Electronics and World’s Number one brand in Major Appliances for 12 Consecutive Years, augments its washing machine line-up for 2021 by introducing the new Super Drum Series – Front Load Fully Automatic Washing Machine, sporting the industry’s first biggest ever drum. This new array of smart washing machines is available in six new variants and is specially designed to meet the evolving demands of the consumers.
The state-of-the-art washing machine incorporates an industry-first extra-large 525mm super drum which provides extra space and extra care to the garments, enhancing washing efficiency and intensity. With the increase in the size of the drum, the washing machine minimises creases and enables users to easily load and take out the laundry, thereby saving time.
Understanding the growing energy-saving needs of the consumers, the new washing machines feature a BLDC inverter motor, which is designed to consume less energy than conventional motors while producing minimal noise, high durability, and efficiency. Moreover, the upgraded software equipped with AI-DBT (Dynamic Balance Technology) will ensure the washing machine is stable and quiet during the entire wash cycle.
Keeping in mind the space constraints of the modern consumer, Haier’s new washing machine will solve this problem with its slim body that can easily be fitted in a kitchen, washroom, or balcony. With Haier’s new super drum series, users will now have the privilege to enjoy the extra space in their homes.
Commenting on the launch Eric Braganza, President, Haier India, said: “At Haier, we are devoted to satisfying our customers’ ever-increasing needs and evolving preferences. In today’s fast-paced lifestyle, consumers want innovative solutions that make their lives easier and convenient. With the launch of our super drum models, we are introducing a luxurious concept with cutting-edge features to provide consumers with industry-first technology and a holistic washing experience. Powered by new-age technologies, this washing machine not only gives a dash of style to the consumers but is also packed with smart features. Our constant endeavour is to prioritise Indian households, and we will continue to offer customer-inspired offerings to boost the laundry experience for every Indian.”
In the new range, Haier has introduced a 6 step Refresh programme, starting from rotation of the clothes to water inlet to the heated water transforming into vapour and then finally moving to refreshing and cooling of the garments. This new feature also removes odour from garments while minimising wrinkles.
Additionally, the washing machine comes with upgraded sanitisation functions – Hi Care which triple safeguards the users and their family members. It includes ABT (Anti Bacterial Technology) which keeps the gasket and detergent dispenser clean and hygienic, Dual Spray and PuriSteam that eliminates bacteria, allergens, and mites effectively. Designed to ensure that even the most delicate fabrics remain in perfect condition, Haier’s washing machines are enabled with pillow drum and laser welding tech. These features maintain the quality of the clothes and minimise wear and tear.
The new collection with outstanding design comes with a 25° inclined control panel and bigger display allowing easy operability and visualisation. With all top-notch features and abilities, the super drum series comes with 3 years of comprehensive and 12 years warranty on Motor respectively.