Fujifilm India unveils the cutting-edge X-T4

FUJIFILM has launched its new innovation; the FUJIFILM X-T4 in its flagship X series range of mirrorless digital cameras.

The company unveiled the new product virtually on their YouTube channel, which was hosted by Toshihisa Iida, General Manager, Optical Device & Electronic Imaging Products DIV. Fujifilm Corporation, Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd, and Arun Babu, General Manager Electronic Imaging and Optical Device, Fujifilm India Pvt Ltd. The all-rounder X-T4 is the newest pinnacle of the X series, delivering the highest performance in both stills and video.

With this innovation, Fujifilm will be introducing a new shutter unit that has been developed keeping in mind the needs and demands of the users for the camera to be fast, durable, and quiet. And indeed, the X-T4 delivers as it comes combined with the fastest ever autofocus performance in an X Series camera, thanks to the development of a new algorithm, you can now capture the decisive moment that you may have missed before. Not only this but the X-T4 is also the first model in the X-T Series to feature in-body image stabilization (IBIS), dramatically boosting the potential of the camera for stills and video shooting.

Speaking about the launch, Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. said, “At Fujifilm India, we believe in consistent innovation and a continuous growth process, where we break boundaries and redefine the expectations of how a digital camera can perform. And with the newly launched FUJIFILM X-T4, we wanted to create something that expands our user’s creative limits with its incredible imaging tools, a hybrid camera that uses cutting-edge technology to excel in creating both stills and motion imagery. The retro dials and analogue chic in the outside and the highly advanced packed features in the inside makes the X-T4 a truly compelling combination. Now our consumers can free themselves from compromise and be the image-maker they’ve always wanted to be.”

The variant comes equipped with the standalone video mode, which is now activated with a simple switch, and the use of digital image stabilization in the video mode, provides unparalleled shooting smoothness, allowing users to immerse themselves in video production. The new Film Simulation mode, ETERNA Bleach Bypass, simulates the traditional film processing technique to create a unique world of low saturation and high contrast.

Elaborating about the product, Arun Babu, General Manager Electronic Imaging and Optical Device, Fujifilm India Pvt Ltd, said, “With the addition of this new beast in our best-in-class range of X-Series mirrorless cameras, we wanted to address the needs of multimedia image-makers with a versatile mirrorless camera that blends advanced stills and video capabilities along with enhanced workflow and assistive functionality. At Fujifilm India, we take pride in providing innovative technology to our customers by creating products that enhance their experience.”

The X-T4 is an amazing multimedia tool, packed with IBIS, new shutter unit, and a large-capacity battery all housed into a compact and lightweight body, which is the core philosophy of all X Series. There are photographic moments that only the X-T4, the ultimate mirrorless camera, can help you capture and record. 

Price and Availability of the camera:

X-T4 Body Only is Priced at Rs. 154,999/-

X-T4 Kit with Fujinon XF18-55mmF2.8-4 is Priced at Rs. 184,999/-

X-T4 Kit with Fujinon XF16-80mmF4 R OIS WR is Priced at Rs. 199,999/-

Along with freebies worth Rs.18,500/-

The Pre-bookings are open now for the camera here https://fujifilmxindia.com/xt4/pre-booking/ . The product will be available both online and offline by the first week of June

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