FERNS N Petals, India’s leading e-commerce company in the gifting domain, opened its Technology Hub in Hyderabad. The decision was taken to support the ever-growing technological demands of the company.
The Centre for Excellence in Technology of Ferns N Petals would be fulfilling all the business requirements that require technology’s support, launching new products and also does all the R&D to improve user-experience over the Web and Mobile.
Giving further insight into this development, Mr. Vasanth Kamatgi, CTO, Ferns N Petals said, “Our vision is to make Ferns N Petals the de facto platform for expressing emotions. The technology will provide the most accessible user interface to help the customers find the right match for their emotion. It will also provide the simplest of the interfaces to perform their transaction and help them interact with the brand – pre & post transaction phase.
He also added, “We want to be on the bleeding edge of technology and the focus for the coming financial year is to explore cloud technologies further, and absorb AI, & ML advances into our platform. In future, we also want to provide an open platform for different actors (like flower-growers, small-retail, delivery executives etc.) to plug into FNP platform to increase their business. We would also like to perform and publish surveys for the general benefit of the industry.”
Talking about the decision of setting up Centre for Excellence in Technology in Hyderabad, Mr. Pawan Gadia, CEO Ferns N Petals said, “At Ferns N Petals, a customer is at the heart of everything that we do. Providing a hassle-free user experience is the foremost priority and we leave no stone unturned to make that happen. While being in the center force of gifting industry, ours is one such company where certain occasions like Valentines, Mother’s Day and Rakhi play a huge role in determining our technological potential. Whether a customer is looking for Mother’s Day gifts or Rakhi, he/she should be able to have a smooth experience. Hence, the Centre for Excellence in Technology will cater to all the occasion demands and business requirements.
He further added, “Hyderabad was chosen for setting up our Centre for Excellence in Technology because of very obvious reason – availability of skilled IT manpower extremely good at e-commerce technologies. Ferns N Petals presence in Hyderabad will surely be a great advantage for us in delivering a wow experience to the customers across all the touch points – Web and Mobile.”