BOI AXA Mutual Fund, a joint venture between Bank of India and AXA Investment Managers, have launched a new website with an uncluttered design interface and a simple user experience. They have migrated to a new url, www.boiaxamf.com.
Commenting on the launch, Sandeep Dasgupta, CEO, BOI AXA Mutual Fund said, “BOI AXA Mutual Fund acknowledges that an investor is more than just a successful purchase; and that the key to embarking him on a journey of long-term loyalty begins with a proactive and personalized experience; enhanced by a digital-first approach.We are excited about our new website and believe that it will offer a very informative experience for our investors, partners and media and help them engage better with BOI AXA Mutual Fund.”
The site www.boiaxamf.com has been optimised for all devices including mobiles and tablets. The website design has been created to balance visual aesthetics while not compromising on the functionality of the platform. It provides information and support to a variety of visitors – existing investors looking for transaction-related information (factsheets, application forms, etc); prospective investors looking for appropriate schemes to invest in; also visitors who are new to mutual funds and are seeking information.
Some of the unique features of the new website include:
- Interactive features like Product Finder
- Advanced Search functionality
- Clutter free design
- Activated Tooltips to provide information about an item without needing to click on it
- Simplified Branch Locator
- Data rich Product Pages
BOI AXA Mutual Fund currently have 10 open-ended schemes and their average assets under management for the quarter of January – March 2018 is Rs 5802 crores.