Xiaomi launches two new large screen smart TVs

XIAOMI, India’s number one smart TV brand has introduced two new large screen TVs – Mi LED TV 4X PRO (55) and Mi LED TV 4A PRO (43) – along with a debut in the home audio category with Mi Soundbar.

Already leading in India’s smart TV market, the launch of the new 55-inch and 43-inch models will help strengthen Xiaomi’s foothold as the nation’s number 1 smart TV brand.

Speaking on the occasion of the launch, Eshwar Nilakantan, category lead, Mi TVs said, “We launched Mi LED TVs last year and the phenomenal response to the category has been overwhelming, to say the least. We hit many milestones, including becoming the number 1 smart TV brand in India by selling over a million units in 9 months. We are very excited to take the most exciting category forward with the new TVs and add our first new category for 2019 – Mi Soundbar to our portfolio. I am hopeful that our Mi Fans would love the product with as much enthusiasm as has gone into building it.”

Mi LED TV 4X PRO (55) and Mi LED TV 4A PRO (43): Large screens and intuitive software

After an exciting entry into the TV business in Q1 2018, Xiaomi’s Mi LED TV 4X PRO (55) and Mi LED TV 4A PRO (43) bring further refinements to make TV viewing an even better experience. Mi LED TV 4X PRO (55) comes with a large 55-inch (138.8cm) 4K UHD display with the panel featuring 10-bit colour depth, and support for HDR10. A capable set of internals drives the processing, including 20W stereo speakers tuned for louder sound and heavier bass with the outside topped with a beautiful metallic grey finish. Xiaomi’s intuitive Bluetooth remote, which features a built-in microphone, allows for easy control with the addition of Google Voice Search.

Mi LED TV 4A PRO (43)’s 43-inch (108cm) display features a Full HD resolution of 1920 x 1080 pixels. The same 20W audio from Mi LED TV 4X PRO (55) also features here, as does the Bluetooth remote.

PatchWall with Android TV

With its content-first approach, PatchWall has already made TV viewing a much more intuitive experience for thousands of Indians. At the same time, Android TV with the Play Store offers flexibility while support for Chromecast makes it extremely easy to enjoy your favourite content. PatchWall features content from 14 different partners with over 700,000+ hours of content with deep integration with online and set-top box content with universal search making it easy to search for any content across sources. Some of the top content partners being Hotstar, Hungama, Sony Liv, Voot, Eros Now, Zee5, Hooq, Epic ON and more.

PatchWall also announced its first PatchWall Binge Awards 2018 earlier this month. Rolling out a number of exciting categories, the new award initiative explores a rich variety of content offered on Mi LED TV’s PatchWall and highlights some of the most loved movies, shows and music videos by Indian viewers in the year 2018.

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