Technology empowers investors, to take informed decisins

Rahul Jain

WITH higher technology adoption in the wealth advisory space, there has been a constant demand to innovate and create tools which empower our new-age clients to take an informed financial decision’, said Rahul Jain, head, Personal Wealth Advisory, Edelweiss (EPWA).

For instance, he said, two of our flagship products – TX3 and Edelweiss Mobile Trader (EMT) cater to all the categories of our client base.

TX3

TX3 is a desktop trading application with a superior technical trading solution, designed in-house by EPWA, to cater to the new age and professional traders. A one-stop solution for traders, enabling them to spot opportunities, analyse market data and place trades instantly.

It also provides complete trading and analytical solution to traders with exceptional speed, insightful data analytics and super advanced charting as its core offering. TX3 boasts of not just one, but 3 X-factors that will keep the trader on top of the markets.

EMT

Edelweiss Mobile Trader (EMT) is one of its kind advanced mobile trading app that helps clients to trade and track across all segments in NSE and BSE. It empowers clients with the most advanced trading platform for a mobile app, provides with market news, sentiment and current happenings. To access EMT one need not be our clients and is available free of cost.

Edelweiss Personal Wealth Advisory (EPWA) has a highly trained and specialised team of over 600 advisors who engage with the clients. It has close to 70 offices across the country.

EPWA, the wealth management and broking arm of the Edelweiss Group, one of India’s leading diversified financial services, today announced its growth numbers and discussed on its core philosophy towards customer-first approach by empowering them with Unbiased Advisory and Superior Technology Solutions.

EPWA has grown by 63.5 per cent in the past three years and the growth of total assets under the advice of the company’s wealth management business in FY 18 was 51.2 per cent.

For EPWA, Pune forms an important market as it sees an increase in the adoption of technology and the market has grown at over 39 per cent in FY 18. The usage of mobile app by customers has also drastically increased especially among the millennial. Our app Edelweiss Mobile Trader (EMT) has seen a significant growth with over 148 per cent across India and 129 per cent in Pune in usage with customers investing/trading in FY18. Out of the overall usage in Pune, 36 per cent of the customers are millennial.

Speaking more on the development, Rahul said, ‘Customer centricity is the core of our business. We always believe in profiling our customers first and offer them a personalised solution that helps them in creating long-term wealth irrespective of the behaviour of the market.’

EPWA believes in endowing its customer by offering a sustainable solution to create long-term wealth.

Unbiased Advisory

EPWA being a leading personal wealth advisory company follows certain steps in guiding the customer with the right offerings as per their requirements. The process begins by profiling the client to know the risk appetite and what assets will be ideal to create sustainable wealth for a long term. Proper asset allocation is an important step to identify the right instrument for a customer to park their money, usually in four or five important structured categories like equity, bonds, insurance, gold etc. It is also important to note that asset allocation is a dynamic process and the risk appetite might increase/decrease as per the customer demography.

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