Prione drives economy of small sellers in Maharashtra

IN more than the past five years, Prione has on-boarded more than 100,000 SMBs and their vision is to enable one million SMBs in the fast-growing digital economy. A joint venture between Catamaran Ventures and Amazon, Prione Business Services Ltd was founded on June 5, 2014, to enable Indian small and medium businesses (SMBs) to access the e-commerce platform.

Backed by a team of more than 600 employees across over 150 cities, they fulfil this vision by offering a variety of services like cataloguing, warehousing, online advertising, etc, tailored to help SMBs run their online businesses profitably, said Sandeep Varaganti, MD and CEO, Prione. Prione has on-boarded 5,551 SMBs in Maharashtra, out of which 1,331 SMBs are in Pune, he said.

Sandeep Varaganti spoke about the Karigar initiative which has received tremendous success. Karigar is one of the largest stores to feature a wide range of authentic crafts from Indian artisans and gives prominence to India’s rich heritage by enabling weavers and artisans to showcase ‘Made in India’ products to customers. Through the Karigar initiative, Prione has enabled master weavers, co-operatives, artisans and APEX bodies (including National Award-winning weavers) to sell online. As part of Karigar, 300+ crafts have been enabled and over 2,300 sellers have been enabled to sell online. With Over 80 clusters have been enabled 8 lakh artisans have been supported. 22 Government emporiums have been onboarded.

Some top craft forms that do well for the Karigar program include Ikat from Pochampally, Telangana, Sambalpuri Sarees from Orissa, Jamdani, Tussar&Tant Sarees from West Bengal, Leather products from Uttar Pradesh and Blue pottery & Hand Block printed apparel from Rajasthan

Leave a Reply

Your email address will not be published. Required fields are marked *