Mercedes-Benz leads Indian luxury car market for sixth year in row

‘REIMAGINING Excellence’ will be the motto for 2021: With 15 new and  facelifted products, new physi-digital experience that drives the brand even  closer to the customers, differentiated and best-in-class retail experience  and long-term sustainability initiatives, Mercedes-Benz India aims at  reimagining excellence for its discerning customers in 2021  

Mercedes-Benz India sells 7893 cars in an unprecedented year: Q4 2020  sales grew by 40per cent over the preceding quarter, continuing the strong sales  recovery trend  

14 per cent of Mercedes-Benz’s sales penetration in 2020 was through online  bookings 

∙ The 15 products planned comprises a mix of models across body shapes,  some without any predecessor in the Indian market  

∙ Starting Q2, the all New A-Class Limousine, New GLA, AMG GT Black Series are some of the most promising products lined up for a 2021 debut 

∙ In a COVID-19 pandemic affected unprecedented year, Mercedes-Benz sold  7893 units in Jan-Dec 2020 period  

∙ Strong come back in sales from Q3 2020 onwards buoyed by a combination  of factors like positive customer sentiment, festive season sales, unlocking  of markets and stabilisation of businesses 

∙ Key volume drivers for 2020 remained the C-Class sedan, E-Class LWB sedan and the GLC, GLE and GLS SUVs

∙ The New GLE, the New GLS and certain models of C-Class sedan, E-Class sedan and GLC met with overwhelming customer demand  

Pune: India’s largest luxury car brand Mercedes-Benz continued its leadership position in the Indian luxury car segment for the sixth year in a row. In an unprecedented year affected by the pandemic that witnessed unfavourable market conditions including a  temporary shutdown of business, Mercedes-Benz India handed over 7893 new cars to the customers in the January-December 2020 period. 

The brand with the Three-Pointed Star made a strong comeback in sales after the initial set back in Q2 (563 units) and registered a growth of 40 per cent in Q4 (2886 units) compared to the preceding quarter (Q3: 2058 units). The Q4 sales performance continued the sales recovery witnessed since Q3 2020, buoyed by the availability of new products, strong festive season and overall positive customer sentiment, influenced by the gradual unlocking of the markets and stabilisation of businesses.  

Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented,  “2020 remained an unprecedented year for the industry and we are glad to make a strong sales recovery for us and our dealers. We are particularly satisfied with the strong Q4  performance registering a 40 per cent growth over Q3, and continuing the sales momentum from the preceding quarters. Despite facing prolonged market headwinds, Mercedes-Benz pursued its product strategy, introduced 10 new products that received overwhelming customer response. Mercedes-Benz accomplished significant milestones in form of  introducing the first-ever luxury EV in India, the EQC, and rolling out the first ‘Made in  India AMG’, GLC 43 Coupe, underlining the resilience we all displayed.”  

“We remain cautiously optimistic and are confident of continuing the sales momentum gained, despite facing pandemic triggered market upheavals. Mercedes-Benz India cautiously optimistic and we back it up with 15 new or renewed products and innovations in doing business. 2021 will be a product packed year, which we are confident will  translate into excitement for customers and our dealer partners.” Schwenk added.

Reimagining Excellence: motto for 2021  

Mercedes-Benz also unveiled it’s 2021 motto coined as ‘Reimagining Excellence’, which aims at making the brand more desirable and drawing customers even closer to the Three pointed Star. Mercedes-Benz plans to accomplish this by introducing some of the most desirable products in the Indian market, creating a personalised ‘physidigital experience’  and offering a highly differentiated and best-in-class retail experience. In addition, focusing

on sustainability initiatives will be a key pillar in reimagining excellence. The essence of  ‘Reimagining Excellence’ firmly underlines the Three-Pointed Star’s customer-centric strategy, focused on creating differentiated customer experiences, emphasises on increased digitisation and strives to create a highly competitive and future-ready company, that drives delighted customers.  

Sales success of the new Long Wheelbase E-Class Sedan continues: 

Mercedes-Benz’s comprehensive product portfolio comprising the sedans, the SUVs and the Mercedes-AMG cars, supported Mercedes-Benz India’s sales performance in 2020.  The Long Wheelbase E-Class sedan continues its sales success across markets and remains the single highest-selling model for the brand in January-December 2020 period.  The SUVs comprising the GLC, GLE and the GLS maintained their momentum, with the  GLC remaining the most popular SUV in the portfolio. The GLE and GLS witnessed strong  customer traction.  

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