Godrej makes refrigerators work harder with Convertible Freezer Technology

STAYING true to its philosophy of ’Things made thoughtfully’, Godrej Appliances, leading consumer durables manufacturer, brings yet another smart technology for its consumers – Convertible freezer Technology with six in one Freezer Modes – from Freezer to Deep Freezer and even, Cold Storage Mode. 

Owing to the pandemic and fear of infection, people continue to stock more in their refrigerator – more fruits and vegetables, more cooked food, more food prep for the next set of meals, more frozen foods. New practices are being adopted by consumers – borrowing from each other – of more meal preparation and more long-term preservation hacks. Herbs and Vegetables are being chopped and frozen, kulfis and ice creams are replacing store-bought ice creams, newer items are finding their way into the freezer and fridge for longer preservation and so on. Where in earlier days, freezers were not used enough, today more often than not the freezers are going full. And so is the main compartment. 

This is where six in convertible freezer technology comes into play. It lets one pick from six unique custom cooling options-

·         Auto Mode – the default setting which intelligently controls freezer temperature 

·         Low Load Mode – consumes less power even when the freezer is loaded

·         Ice Cream mode – just the ideal temperature for ice creams

·         High Load Mode – even when the main compartment is stuffed, the high load mode continues to maintain the right freezer temperatures

·         Deep Freezer Mode –provides frozen food preservation at temperatures as low as -18°C ideal for frozen desserts, frozen peas.

·         Cold Storage Mode – provides frozen food preservation at temperatures as low as -25°C, ideal for frozen meat.

Available in two Frost Free refrigerator ranges –

Godrej Eon Vibe and Godrej Eon Valor, powered by Intelligent Inverter Technology, the refrigerators adjust cooling with variable compressor speed, resulting in greater efficiency, durability and silent operation. With the PUF thickness of 2.75 inches, these refrigerator models provide best-in-class cooling retention, giving long-lasting freshness. It also offers a large vegetable tray of 27 litres which gives consumers enough space to store all their veggies. In times of lockdown, consumers’ food preservation and storage habits are changing and the new Godrej EON VIBE and EON VALOR are an endeavour to meet these needs better. Available in 261L and 290L capacities, these models start from INR Rs. 23,500 (+ taxes).

Commenting on the launch, Kamal Nandi, Business Head and EVP – Godrej Appliances, said, “The fear of pandemic is driving shifts in consumer behaviour and decision making. Storage space, flexibility and convenience are features that consumers seek even more today as they can in turn deliver higher safety to consumers reducing frequent trips outside and help them manage their umpteen chores better. At Godrej, we endeavour to bring meaningful innovations that transform the lives of our consumers, based on insights gathered from their current needs. Our new Godrej six in one Convertible Freezer Technology is one such attempt at addressing the core concern of our consumers. With consumers seeking the right value proposition in today’s difficult times, we are confident this unique technology will help them in their day to day lives.”

Anup Bhargava, Product Group Head – Refrigerators, Godrej Appliances, further added, “Our recently launched Convertible Freezer Technology with six in one Freezer modes allows consumers to get more convenience out of their refrigerator. Stylish and sleek, these are uniquely designed to cater to the underlying need for more storage and lasting preservation, especially during this pandemic. We are confident this new range will generate a revenue of INR 250 Cr in this year and further strengthen our position in the refrigerator category.”

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