CAPILLARY Technologies, whose solutions help businesses get ahead of the digital evolution and stay consumer ready, has announced that they are now a Google Channel Partner and a Google Premier Badge holder.
Amidst the increasing inclination of businesses to unify their multiple sales channels and derive greater RoI out of their digital marketing efforts, this recognition will help brands to drive increased conversions and better spend optimisation through intelligently targeting the right consumer at the right time.
The Accelerate team envisions this as a means to drive more relevant and targeted results for on-line as well as off-line businesses by driving right customers through the right channel. Being a Premier Badge Channel Partner, Accelerate benefits with dedicated account management for an efficient turn around timings, exclusive industry vertical insights, competitor data and Beta access to new products for associated clients to implement in their digital strategies. This will help brands better orchestrate their customer journeys to drive better conversations
Speaking on Digital initiative Soumajit Bhowmik, director – Accelerate, Capillary Technologies said, “The increase in digital media consumption, has made it an important channel for brands to engage their consumers. Around 10% of the brands marketing spends are invested in the digital medium. In the current scheme of things, data sits in silos across the channels- both on-line and off-line. We’re solving just this! This recognition is a testimony to our uncompromising commitment towards client success through a sustainable and profitable e-commerce ROI. In a short span of time, we are working with more than 40 premium brands globally like HUL, W, Fair & Lovely, LuLu Webstore, Bata, amongst others and delivering cost-effective and ROI driven cutting-edge performance marketing. We look forward to a greater market share of digital marketing spends of on-line/offline retailers and helping them make e-commerce profitable.”
Capillary Technologies is looking at this as a means to help accelerate partner businesses while working together to create a more targeted, strategic, and revenue driven approach for marketers across the world.