App-based shared mobility introduced in Hinjewadi

R Mahadevan at the launch of office Ride in Pune

TECHIES working in Hinjewadi can now use an app-based shared mobility solution recently introduced by Ford Motor Company. This initiative was launched through a partnership with Hinjewadi Industries Association (HIA) for the Office Ride app.

Introduced in collaboration with the Pune Smart City Development Corporation, Office Ride aims at helping reduce stress on existing infrastructure and improve the commuting experience. Each shared vehicle within the Office Ride system will offer free Wi-Fi connectivity to support a more convenient and productive daily commute.

Office Ride will provide a smarter, safer and easier daily commute alternative for employees of Rajiv Gandhi Infotech Park and will help reduce traffic, congestion, and pollution by encouraging the use of shared mobility.

Covering 2,800 acres, Rajiv Gandhi Infotech Park (RGIP) in Hinjawadi houses 180 IT companies and 350,000 employees. Today, less than 10 per cent of those employees depend on public transportation or shared mobility for their daily commute,” said Dr Satish Pai, president, Hinjewadi Industries Association (HIA). “We welcome Ford to the Metrozip family with their safe, convenient and connected Office Ride solution and thank them for their support in redefining the future of mobility.”

With 22 buses introduced initially, Office Ride will enable users to plan their commutes more efficiently by tracking the location of their vehicle through the app and leaving home according to the scheduled time of departure from the pickup point.

Users will be able to pay for the service through their mobile phones, using any preferred digital mode, including internet banking, digital wallets, and credit/ debit cards.

Ford changed the way the world moved 115 years ago, and it is our responsibility to do it again,” said R Mahadevan, country director, Ford Smart Mobility, India. “As a mobility company, we are working with cities to help address growing transportation challenges and are pleased to start our collaboration with Pune Smart City Development Corporation and Hinjewadi Industries Association with Office Ride.”

Ford’s Office Ride began as a pilot for Ford employees in March 2018 and soon expanded to other companies, delivering over 200,000 successful rides. Implementing Office Ride in Pune builds on the service’s initial success in Chennai and showcases Ford’s commitment to improving transportation in cities.

Ford – in a Statement of Intent (SoI) – signed with Pune Smart City Development Corporation has also proposed to set up an integrated transport operating system. Once approved, the system will offer one-click journey planning & ticketing as well as commuter and operator analytics and establish a Mobility Innovation Hub in Pune.

Welcoming Office Ride, Manojit Bose, chief knowledge officer, PSCDCL said, “Urban mobility has been one of the most challenging issues to resolve, and Pune Smart City is working on various approaches such as testing best-of-breed technology-led solutions to bring in the desired change.”

Ford’s City Solutions team has been working with stakeholders in the planning and development of both current and future cities in India. The company earlier signed an MoU with Mumbai Metropolitan Region Development Authority [MMRDA] to set up common mobility solutions for commuters across multiple modes of transportation such as buses, trains, taxis, metros, and vehicles across Maharashtra.

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