AI to drive refrigerator business

TO beat the summer heat, Panasonic India, a diversified technology company, aims to enhance customer experience with its AI-enabled Refrigerator range powered by its unique Econavi technology. Catering to the evolving consumer lifestyle and the growing preference for smart appliances, Panasonic AI Refrigerators provide optimum cooling and upto 49 per cent power saving with its intelligent Econavi sensors along with best in class six-speed Inverter Compressor. The AI-enabled double-door frost-free Refrigerator range is available in the capacity of 270L to 601L; priced from INR 22,900 to INR 89,999 respectively across all Panasonic brand shops, as well as online platforms such as Amazon and Flipkart for ease of purchase.

With the help of cutting-edge Econavi sensors, Panasonic AI Refrigerator monitors patterns and then adapts the energy usage around one’s lifestyle automatically. By monitoring lights, internal and ambient temperature and door opening/closing patterns; Econavi technology, in conjunction with six speed Inverter compressor, allows refrigerators to regulate the temperature in real-time and save energy without compromising on the freshness of the food.

Talking about the AI range, Harshal Soman, Head – Home Appliances Business, Panasonic India said, “Artificial Intelligence has ushered in a new era in the home appliances segment and has changed the way consumers are relying on their appliances to bring efficiency and comfort to their day-to-day lives. Catering to this need for enhanced product experience, we are continuously reinventing and strengthening our home appliance portfolio with advance AI technology such as Econavi and Inverter features. With the refrigerator household penetration of only 40 per cent, there is a huge opportunity to tap in the Indian market. With the AI-enabled series, which is manufactured at our Jhajjer Technopark (Haryana) in India, we are targeting a market share of five per cent by the end of FY20-21.”

Panasonic will be promoting the AI Refrigerator range through a digital campaign covering digital mediums such as LinkedIn, Twitter, Instagram, Facebook and Youtube.

Additional features:

Panasonic AI Refrigerators come equipped with AG Clean technology that deactivates upto 99.9 per cent of bacteria in the refrigerator to keep food fresh and healthy and also boasts of 20 per cent extra storage space with a 35L jumbo vegetable box, biggest in the industry, for better convenience. To extend maximum durability, Panasonic is also providing a 10-year warranty on the compressor to all customers.

Leave a Reply

Your email address will not be published. Required fields are marked *