The ‘lion’ is roaring aloud: expert opinion

WITH a view to revitalise the country’s manufacturing sector, Narendra Modi, the prime minister of India, has announced his plan to launch Make in India in September 2014. The centerpiece of the programme was the National Manufacturing Policy, the purpose of which was to make India a global manufacturing hub.

The primary objective of the programme is to:

  • Make India a manufacturing hub
  • Increase manufacturing’s share in the country’s GDP from 16 percent to 25 percent by 2022
  • Create 100 million jobs

Launched in 2014, Make in India was one of the flagship programmes of the Indian Government. The program celebrates its fourth anniversary this month.

While the Government of India is giving a significant push to Make in India, its flagship programme, TechTrail decided to find out if it has helped boost the manufacturing activities. Is Make in India really living up to its promise to make India a hub of manufacturing? Will it create 100 million jobs by 2020?

To find answers to these questions, TechTrail spoke to a bunch of industry leaders. Excerpts:

Ravi Raj

With the launch of Make in India, an initiative taken in the year 2014, the government realised especially to boost the Electronics and IT Hardware manufacturing (ESDM) sector to achieve the goal of zero imports by 2020. Of course, since its inception, there have been fundamental changes observed in the landscape and the business models of ESDM industry in India.

We at NetRack believe that major steps like digital revolution and the dedicated commitment of using technology, along with this initiative, have opened-up the huge avenues for the ESDM industry to manufacture innovative products and offer solution across the country. In order to see a large shift to high value-added product-based model in the ESDM sector, we think that fabless ecosystem requires the maximum support from both the government and the other industry bodies by focusing on design and intellectual property ownership in terms of boosting and scaling up the sector within the country,” said Ravi Raj, Brand Head Director, Sales & Support at NetRack.

Manish Krishnan

However, it is one of the golden opportunities, helping in putting India on the globe of becoming the design-led electronics manufacturing hub and attract investments and create skillful jobs in the country. Moreover, it also adds value to push the trade policies to the robust Indian economy,” he added.

According to Manish Krishnan, Founder & CEO at ATCS Inc (Advanced Technology Consulting Service Inc), “As the world’s fastest-growing economy this fiscal year, India added another feather to its cap. The Make in India initiative was introduced to boost the national economy and has achieved much-deserved global recognition. With the economy becoming domestically oriented, the dependency on imports has been scaling down. In fact, the initiative has received its share of international support with global giants like Apple, who embrace it wholeheartedly.

Leading economies like USA and China also feature similar initiatives to boost their domestic economy. With its presence in all three leading economies, Advanced Technology Consulting Services (ATCS) has been focused on contributing to India’s domestic growth.”

ATCS is a business and technology consulting firm specialising in offering technical solutions to global corporations. As a next-gen tech services provider, ATCS offers par excellence solutions in the healthcare and automotive sectors. Aligned with the vision of Make in India, ATCS nurtures national talent and creates innovative solutions ‘from the ground-up’, rather than relying on already established time-tested models, he said.

ATCS has focused on the emerging city, Jaipur, to create employment opportunities, foster innovation, harness skills and attract upcoming talent. This has also been a strategic move of the company to lower attrition rates that are prevalent in highly competitive tier one cities such as Mumbai and Bengaluru.

As Make in India expands manifold, so do ATCS’ goals to focus towards domestic businesses that will help create an impact at the domestic level. The company is continuously driven towards maintaining a healthy business environment and delivering high-quality business technology solutions, Krishnan added.

Gaurav Ahluwalia

Gaurav Ahluwalia, managing director at R&M India, opined, “With the launch of ‘Make in India’ initiative in 2014, the Indian economy has witnessed radiant growth in IT and manufacturing sectors. This call from the Indian government has encouraged various global/foreign investors operating in different verticals to make investments in India and boost their business by building the products here. It has identified and facilitated the leading sectors of the country which are responsible for rapid economic growth and employment in the states.

Make in India initiative has also surged up the development of Smart cities across the country which sequentially demanded more IT and manufacturing hubs locally. This was surely a need for the additional workforce which led to an increase in employment in the country.

The manufacturing industry is one among the 25 focused sectors of the initiative. In-line to the initiative, R&M, a Switzerland based company has recently made a significant investment in India and successfully opened an expansive state-of-art production facility in Bangalore. Through this step, we at R&M are utilising the skillset of Indian workforce and are able to manufacture innovative Structured Cabling, Data Center and Telecommunication products & solutions with Swiss standards for numerous verticals across the globe. It has also helped in manufacturing customised products.”

Make in India initiative has soared the position of India in the context of ease of doing business on its land. The programme has more potential to take Indian economy at much better ranking and soon brand India as a developed country, he added.


Satish Kumar

Make in India is a supreme initiative taken up by the Indian government to accelerate the country’s economy. Successfully completing four years, it has made an accountable growth in the GDP. With its effective campaigns, it has encouraged both multi-national and domestic industrialists across the globe to invest in India and manufacture their products here. This move resulted in an exponential rise in the home production/ local manufacturing hubs,” said Satish Kumar V, co-founder & CEO at EverestIMS Technologies.

He said the primary objective of this initiative is to strengthen India’s IT & manufacturing sector. We can observe a paradigmatic shift in the Government policies and bureaucratic processes. Elimination of unnecessary laws helped to carry-out regulatory clearances faster. By cutting down the taxes for startups, India has positioned as the third IT start-up hub in promoting various technologies. This step has played an integral role in facilitating jobs and nurturing innovative skills among the youth of India.

As EverestIMS, being an Indian based software company, specialised in providing software offerings for Unified IT Infra Management and ITSM, we feel proud/honored to work along the lines of Make in India initiative. It has boosted up our business by tackling the SMB segment of India and also assisted in making our footprints into the government sector. With the government’s recommendation on Make in India products, EverestIMS has become a primary vendor of Infrastructure Management Solutions for industry giants in Telco, PSU & BFSI sectors.

Establishment of local R&D centers has increased the utilisation of Indian software engineering skills, resulting in the rise of youth employment. The initiative also provided a platform to enhance the skill set of the workforce with regards to the technology trends/market trends, he said.

Make in India has totally changed the perspective of the Indian market. Today, we see a lot of demand for Indian products as it has built confidence in customers across the globe to use Indian products. Indeed, it has become the largest and fast growing government initiative ever!” he added.

Rajarshi Bhattacharyya

Rajarshi Bhattacharyya, country head at SUSE, said, “Make in India has given an enormous boost in the domestic manufacturing sector that has slowly resulted in the sustainable growth of GDP. With the increased domestic business growth, the consumption of the IT OEM Software has increased drastically. SUSE in India has been growing phenomenally for the last four years and that growth is primarily powered by the growth in the Manufacturing Sector. Our Business in the BFSI market has also tripled in the last 4 years. Other Industry segments are also growing at an equally significant rate. Make in India is the much-required initiative that the business required to ensure sustainable growth in the country.”

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