Nissan brings ‘Roots of Design’ to India

DOORS to the world of design and numerous opportunities have opened up for aspiring Indian students through Roots of Design, an innovative progarmme spearheaded by Nissan Design along with Alfonso Albaisa, president for global design, Nissan Motor Co.

With an objective to encourage children worldwide to explore career opportunities in arts, design, and creativity, Alfonso Albaisa has launched the programme at Chennai Public School, Anna Nagar Campus in Chennai. After successfully engaging with aspiring students across schools in Dubai, Bangkok, Singapore, and Beijing, Nissan is proud to introduce the initiative for the first time in India.

The programme is aimed at inspiring the next generation of creators and developing a different perspective towards design and creativity to solve new problems in the automotive industry. The stimulating session by Alfonso was attended by a packed auditorium of students from Class 11 and 12 at Chennai Public School, their parents and staff members. Albaisa providing them with a first-person example of the exciting opportunities that a career in design can offer. He also gave an overview of the history of automotive design, Nissan’s design philosophy, and the future auto industry trends like artificial intelligence and automation.

Speaking at the session, Albaisa said, “The world around us is changing fast and so is the auto industry. The cities we live in are becoming smarter and more connected. This, in turn, is affecting how consumers engage with objects around them and how they view mobility solutions to address their needs.”

Designers will play a key role in what the future looks like, not just in the auto industry, but across technology, infrastructure, electronics, consumer durables etc. Through Roots of Design, we are opening the doors to the world of design and the numerous opportunities it offers for aspiring students across the globe”, he added.

A report by British Council in partnership with Design Council of India pegged the potential of the market for design in India to touch INR 188.32 billion (GBP 1.43 billion) by 2020*. Only about a fifth of this market is currently being tapped. The fact that from a handful in 2010, the number of design institutions has grown to over 70 by 2016 is a testimony to the growing need of talent in this industry.

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