VICAT moves to rest of Maharashtra, after Mumbai launch

Manish Sharma, VP and Anoop Kumar Saxena CEO, VICAT India at brand launch in Pune

KALBURGI Cement Company, a 100 per cent subsidiary of VICAT France, which had recently launched its flagship brand ‘VICAT’ brand in Mumbai Market with the inauguration of 1.2 MTPA bulk cement terminal in Mumbai, has now expanded its footprint by launching the brand in all Market of Maharashtra.

Anoop Kumar Saxena, CEO, VICAT INDIA, said, “Cement demand in India is expected to grow by seven per cent this year driven by the Center’s push on affordable housing schemes, infrastructure projects, and rural development. Excited with the good response of VICAT brand in Mumbai, the company has decided to launch of the brand to serve the all market of Maharastra with the best quality cement and best service level.”

Two products under brand VICAT have been launched; VICAT OPTIMATE and VICAT DURAMATE. VICAT OPTIMATE is a premium quality OPC 53-grade cement from VICAT group. It has one of the best properties in its grade of cement. This product is manufactured using the best limestone available in Gulbarga cluster with optimum fineness and with a low percentage of Alkalies, chlorides, magnesia which ensures the better durability of the concrete structures.

Due to development of high early compressive strength, VICAT OPTIMATE provides a lesser de-shuttering period, high early compressive strength of concrete and results in saving the cement consumption. VICAT OPTIMATE is used in the construction of residential and commercial projects, concrete precast structures, roads and by major RMC manufacturers.

This is the choice of RMC players and it helps in making a highly compressive design from concrete. Another product VICAT DURAMATE is premium quality blended cement manufactured by inter-grinding high-quality clinker and the best quality High Reactive Silica (HRS) which is collected from Electro Static Precipitators (ESP) of power plants.

VICAT DURAMATE generates reduced heat of hydration with lesser thermal shrinkage cracks. It offers high durability characteristics, particularly in hydraulic structures and marine constructions. VICAT DURAMATE has high fineness hence the concrete becomes more cohesive.

VICAT FRANCE is a well-known name globally in the cement industry. History of the group started in the year 1817 when Louis VICAT invented artificial cement to build a bridge in Souillac on France’s Dordogne river and thereafter legacy and expertise is developed by generation after generation. Today this group is led by the seventh generation of Louis VICAT. Joseph VICAT, son of Louis VICAT started VICAT group by establishing the first plant in 1853 in France.

Today the group operates in 12 countries namely Egypt, France, India, Italy, Kazakhstan, Mali, Mauritania, Senegal, Switzerland, Turkey, and United Staes. It has 15 integrated cement plants, five grinding units, 243 concrete batching plants and 69 aggregate quarries globally. It has turn over of 2600 million Euros with 8460 employees. VICAT entered India in a joint venture with an Indian partner with a proposal to establish an integrated plant in 2008.

In the year 2014, VICAT took 100 per cent stake of the joint venture and renamed it as Kalburgi Cement Pvt Ltd. During 2010, VICAT took another operating company Bharathi Cement with Indian partners having 5.5 Million Tons Per Annum (MTPA) capacity. It has an integrated cement plant consisting of two lines in Kadapa district of Andhra Pradesh.

Therefore, the total capacity of the group in India is 7.75 MTPA. Currently, the company has operations in eight states namely Andhra Pradesh, Telangana, Goa, Karnataka, Kerala, Maharashtra, Puducherry, and Tamilnadu, with a strong network of 3300 dealers. VICAT also plans to make an investment of 223 million Euros which includes the second line of 2.75MTPA capacity in existing Kalburgi Cement Plant and establish a grinding unit of 1.7 MTPA capacity at Vizag in Andhra Pradesh to expand its footprint.

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