GODREJ, one of India’s largest and leading conglomerate catering to both, homes and offices segments, in furniture category launched its second U&US Home Design Studio in Aundh, an affluent suburb in Pune.
The distinctive 1400 sq ft store offers consumers an experience of co-created home décor through collaboration with an array of expert interior designers. The new store was launched by Manoj Rathi, AVP, and Head, U&US Home Design Studio.
With the onset of the era of personalisation, consumers today prefer customised furniture for their homes that represent their personality and meets their aesthetic design demands. The home design studio brings together a team of designers and local carpenters who collaborate with the consumer to co-create spaces that are agile, stylish and most importantly has a touch of their personality. U&US experts use high-tech technology to capture the consumer’s demand and create a virtual rendition of final design encompassing detailed space layout, décor, and furnishing.
Commenting on the launch, Anil Mathur, COO, Interio Division, said, “U&US is one of the largest disruptive business innovations wherein customers are proactive members of the design team and co-create the design as per their specific requirement. The rising household income, global exposure to design trends and the increasing demand for personalised space has resulted in a surge for co-created furniture. The launch of the second store in Pune within a short period highlights the fast-paced transformation consumers have been exhibiting across the country.”
Manoj Rathi, AVP, and head, U&US Home Design Studio said, “We are thrilled to launch the second store and firmly set foot in the Pune city. Currently, the strategy is to have key studios in malls and smaller format studios in upcoming localities. Also, our objective is to partner consumers and deliver predictable and unique solutions for their home interiors and furniture needs by embracing a collaborative approach.”
U & US recently unveiled its new identity and refreshed brand logo. The new logo signifies the brand being earthier, warm and homely. The U & US logo is created from the process of transformation that takes place as the brand brings the vision of consumer to life. The ampersand is highlighted to symbolise the unique experience of co-creation that the brand provides.
Being a Godrej venture, U&Us has earned the reputation for delivering on its promise of quality, meeting delivery timelines, and durability. Customers are freed of hassles of planning and executing their home interiors as U&Us takes up the end-to-end responsibility. Moreover, the company promises no cost escalations after initial sign-off. Once discussed and planned, customers can sit back to see their personalised home décor getting executed within four-six weeks.