SWIGGY, the largest food ordering and delivery platform in India has expanded its presence in the country by launching services in sixteen new cities, namely Thrissur, Tirupur, Warangal, Aurangabad, Agra, Mangalore, the student town of Manipal, Jalandhar, Trichy, Udaipur, Amritsar, Varanasi, Bhubaneshwar, Vellore, Trivandrum and Kota. These cities join the 28 cities across India that have made Swiggy the preferred food delivery platform in the country.
Swiggy, a pioneer in bringing innovation and convenience to the food ordering and delivery space, will offer a variety of food options in these cities, coupled with the superior consumer experience it is known for. Restaurants in these cities will also be able to serve a wider number of existing and new consumers through Swiggy. From local favorites like Pabbas in Mangalore and Govardhan Thal in Udaipur to Bhagat Halwai in Agra and Bharawan da Dhaba in Amritsar to national and international chains like Natural Ice Cream,Domino’s, Pizza Hut, McDonald’s, Burger King and KFC, Swiggy will deliver food from the widest selection of restaurants to the doorsteps of food lovers.
Through this aggressive expansion, Swiggy is not just looking at increasing its footprint across the country but ensuring a sustainable growth by guaranteeing a delightful consumer experience and the widest variety of restaurant choices for its users. The growing consumer demand in Tier 2 and Tier 3 cities for quality food, convenience, and easy accessibility are one of the key reasons for Swiggy to enter newer cities.
“In just four years, Swiggy has become a household name among Indian consumers by providing them the best food delivery experience in the country,” said Vivek Sunder, COO, Swiggy. “One of the reasons for the expansion across the country is because of the strong consumer demand that we have witnessed through thousands of Swiggy app downloads in cities where we were not even present. While we are aggressively expanding to newer cities and strengthening our leadership position as India’s largest food ordering and delivery platform, we continue to focus on giving our consumers what they choose Swiggy for- best food choices delivered at lightning fast speeds.”
Swiggy for food lovers: Swiggy connects foodies with their choice of restaurants, with over 1000 of the best restaurants across these cities. To ensure that consumers have access to their favorite food, Swiggy will deliver from a wider radius of as much as 6 km. Consumers can not only order from these restaurants without any restrictions on the minimum order value but can also track their orders live on the Swiggy app. With the fastest food delivery service in the country, people from these cities now have their food delivered at lightning-fast speed, along with multiple payment options.
Swiggy for Restaurants: Swiggy provides city-restaurants with the tools and technology to reach new customers. In addition to driving order volumes through the platform, partner restaurants can strengthen their delivery services, brand equity, and recall value through the app. Swiggy has also launched a revamped owner app for restaurants that will allow them to efficiently manage the thousands of orders they receive, through real-time updates on their performance, consumer feedback, menu analysis and so on.