SNAPDEAL’s ‘Kum Mein Dum’ Diwali Sale started today with a range of products and offers which reflect the preferences shared by Snapdeal’s users in a survey which it conducted in September’ 20.
More than 1.25 lakh Snapdeal users, across 92 cities, had expressed their Diwali preferences for deals on home use gadgets, kitchenware, gift items, fashion and home decor items. In line with the buyer expectations, maximum offers are focused on these categories. Popular items like Sarees have a minimum discount of 70 per cent, while men’s clothing starts with a minimum 40 per cent discount, which goes upto 70 per cent.
Snapdeal’s first ‘Kum Mein Dum’ Diwali sale will be live from 16th – 20th October’ 20. Some of the key highlights of the sale are:
Small kitchen appliances like blenders, toasters, electric egg boilers, gas stoves etc from leading brands like Prestige, Philips, Cello and more. These are offered with attractive discounts upto 50 per cent.
Kitchen tools like multi-function choppers (Rs 139 onwards), kitchen containers including storage boxes, copper bottles, Tupperware lunch boxes etc (upto 60 per cent off) are some of the other popular items in the household range.
The increased emphasis on fitness is reflected in an expanded selection of gym essentials, including tummy trimmers, push-up bars, wrist supports, fitness gloves, hand grip strengthener, dry-fit t-shirts, tracks & shorts etc. Priced at Rs 299 onwards, many of the popular gym essentials are nearly 25 per cent cheaper than last year’s prices.
Women’s’ fashion is a popular category on Snapdeal. In keeping with the value-focused theme of the sale, a range of stitched suits for the festive season is priced as low as Rs 599, western dresses from Rs 399 onwards and a range of party wear sarees are offered with a minimum 70 per cent discount.
Men’s clothing has similar matching offers with discounts ranging from 40-70 per cent and festive wear Kurtas starting as low as Rs 399. A range of T-Shirts suitable for autumn and winter wear is offered with a minimum of 50 per cent discount.
Baby Blankets, feeding bottles and other items for infant care offer higher than usual discounts, with discounts going upto 80 per cent on this year’s sale.
Footwear was identified by users as a popular requirement and the same is reflected in an extensive selection of comfort slippers priced between Rs 249 – 349.
A wide range of laptops powered by Intel is part of the Diwali offers. Mobile accessories, including headphones & earphones from Boat, JBL start as low as Rs 169. Feature phones at Rs 699 and Smartphones from Oppo and others at Rs 7990 are attractive options for those seeking to buy or replace their phones in a budget.
The attractive offers get more tempting with a special sale promo code that allows users to get upto Rs 350 offer. Paytm users can get cashback upto Rs 500 when paying their wallet or linked bank accounts. Credit card users from RBL Bank & Bank of Baroda get an instant 15 per cent & 10 per cent discount respectively in addition to other sale discounts.
According to Snapdeal, “Normally users like to browse various offline & online offers to find the best deals. Our “Kum Mein Dum” sale collection has done this exercise for our users – every offer on our sale is focused on increasing value for the shopping spends of our users – first through seller discounts and then through additional card and wallet offers”