ONEPLUS has emerged as the best-selling premium smartphone brand in 2018 according to Counterpoint Market Monitor Service.
According to Counterpoint’s recently released Q4 2018 report, the Shenzhen-based company has also captured 36 per cent of the premium smartphone market retaining its No one position for the third quarter consecutively. In the same quarter, Apple and Samsung’s market share in the premium smartphone segment in India stood at 30per cent and 26per cent respectively.
OnePlus 6 was the highest-selling model in the premium segment in 2018 followed by OnePlus 6T. OnePlus was also the fastest growing premium smartphone brand annually, growing at 85per cent YoY. During Q4, OnePlus 6T helped the brand to widen the market share gap with its nearest competitor which is now at 10 per cent.
Karn Chauhan, the research analyst at Counterpoint Research, said, “OnePlus recorded its highest ever shipments in a single quarter to lead the premium smartphone segment for three successive quarters. Additionally, the success of OnePlus drove overall premium smartphone shipments to a record number in a single year. This was driven by strong demand of its latest OnePlus 6T during the festive season. The momentum continues even after the festive season due to strong word of mouth and product feedback from the end users. Its latest expansion into the offline space along with Experience Stores will help it to reach potential user base in coming quarters.”
The smartphone is now available for general sales across all channels including Oneplus.in, Amazon.in, Reliance Digital outlets, Croma outlets, and all OnePlus exclusive offline stores.