INDIA’s leading value-focused eCommerce platform, Snapdeal, witnessed rapid growth in the sale of Yoga accessories during the lockdown. Compared to the same period last year, Snapdeal saw a 60 per cent increase in the sale of yoga accessories last month.
Due to the far-reaching benefits of yoga, the sale of accessories picked rapidly in the middle of the pandemic. This age-old exercise can be easily practised at home. A yoga mat is the most popular fitness item on Snapdeal. Shoppers also bought yoga apparel including t-shirts and tights.
Yoga bag is another frequently bought accessory along with a mat.
There has also been an aggressive growth in demand for yoga blocks which is used as a support to the back and head to prevent injuries and sudden jerks. Snapdeal offers a range of yoga blocks in different materials at attractive price points.
Yoga balls are also very popular amongst fitness enthusiasts in the metro.
Foam roller for massaging sore muscles after workouts provide a deep massage due to its unique design. It’s bought frequently on Snapdeal by fitness enthusiasts.
Other yoga tools like thera/resistance band, yoga strap, yoga pilates bands also add up to the yoga kit. These tools help in boosting strength and endurance by engaging your whole body including the muscles of the hands and legs during yoga. They are slowly gaining acceptance on Snapdeal.
Other popular indoor fitness equipments on Snapdeal include exercise bands, weights, tummy trimmers, skipping rope, pushup bar, and sauna belts.
Snapdeal shoppers are also buying fitness coach and nutrition expert consultations that have recently been added to the platform.
Snapdeal is currently delivering products to over 26000 pin codes across the country.