Godrej launches ‘NOW is WOW’ festival

GODREJ Appliances has launched it’s NOW IS WOW’ festival with a basket of thoughtfully designed lucrative offers for its customers – to add much–needed cheer to this festive season.

The brand realised that savings matter a lot more to consumers currently, and so does retaining liquidity in their hands. With enhanced focus on providing financial flexibility to consumers, the brand has worked out a spectrum of lucrative festive offers such as fixed EMI starting at just INR 900, extended warranties, cash backs, Interest-Free EMI options, zero down payment schemes, discounts and exchange offers on its wide range of eco-friendly and technologically advanced appliances. This is to provide Godrej consumers with an opportunity to upgrade his/ her home this festive season without worrying about savings and enjoying the product benefits for years to come. 

In spite of COVID -19 related lockdowns in the country, the brand has kept up its impetus on offering consumers the latest in technology by launching a series of products throughout this year. The brand has introduced new models in the segments of Frost-Free and Direct Cool refrigerators, Semi-Automatic and Fully Automatic washing machines, apart from the UVC based disinfecting device Godrej Viroshield so that consumers take no chances against COVID-19. For this entire year, the brand has planned to introduce 132 new SKUs major of them during the upcoming festive season. 

In addition to the new products launches, Godrej is also providing a stimulus during the upcoming celebrations through a basket of festive offers comprising the most attractive Fixed EMI scheme starting just INR 900, Free extended warranty worth up to INR 3559, Cashback up to INR 6000 (with select bank partners), up to INR 10,000 off on MRP, Interest-Free EMI on all leading credit / select debit cards, exciting finance schemes like 8/0, 10/2, 12/4 and many more on select models at select stores. 

The brand is also offering a five-year extended warranty on all Godrej Air Conditioners with Copper Condenser to ensure a problem-free usage after purchase. That’s not all. On the purchase of select models of Godrej Air Conditioners, consumers can avail subsidized installation charges, starting at INR 399 + Taxes and also attractive exchange offers. 

The offers are valid from October 1 to November 20, 2020, on select models of Refrigerators, Air Conditioners, Washing Machines, Microwave Oven, Chest Freezers and Air Coolers. To avail the exclusive extended warranty offer, Godrej consumers will have to register on the official website of www.godrejsmartcare.com or call on Toll-free 1800 209 5511, within 7 days of purchasing a Godrej Appliance. 

Talking about the offers, Kamal Nandi – Business Head and Executive Vice President – Godrej Appliances, said, “Traditionally, the Indian customer makes many of his/her big-ticket purchases – from gold to appliances during the festive season. Due to the current pandemic, consumers have appreciated the value appliances add to their lives – they are seeking a substitute to domestic help for cooking and cleaning, looking for comfort and convenience at home with the adoption of ‘work from home’ format and for the overall health, hygiene and safety of their family from the coronavirus. And while appliances can help in all these, the purchase has to be backed up by viable financial flexibility to the customers in these economically troubled times so that he/she can take home the appliance of his/ her choice worry-free. We have therefore put together a plethora of offers over and above some great new products – this truly is going to be a great time to buy an appliance and that’s why we are calling this the NOW IS WOW Festival!

This is a small endeavour on our part to make the upcoming festive season a little brighter for our customers across India. We are already seeing encouraging signs of demand revival. After normal monsoon boosting agricultural output in rural markets and several firms reversing pay-cuts in urban areas, we expect the demand to propel and sustain over the next couple of months.”

Sanjeev Jain, National Sales Head, Godrej Appliances, added, “At Godrej Appliances, we strive to deliver best-in-class solutions that are designed thoughtfully to meet our customers’ needs and expectations. Our constant endeavour has been to brighten the lives of our customers through exciting new products and offers, year after year. We are upbeat about the forthcoming festive season despite the pandemic and we expect to achieve a growth of 15 per cent this festive season, backed by a string of launches across the categories that we are present in as well as our entry into newer spaces. We have ramped up our production to meet the burgeoning demand and are geared up for it with the ‘NOW is WOW’ FESTIVAL. Inputting all this together, we have ensured customer safety is not compromised and are taking the contactless purchase efforts further ahead. From being the first to put out a structured video selling program in the country to enable our extended network to offer contactless cataloguing and transaction facilities to consumers to now putting forth QR code enabled 360-degree product visualization and demo for our products – we are trying out all levers to give consumers a safe and delightful appliance buying experience. “

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