LIFE Insurance Council, the face of the Indian life insurance industry, has announced that all life insurers, both public and private, are committed to processing any death claim pertaining to COVID-19 at the earliest.
The Council also confirmed that the clause of ‘Force Majeure’ will not apply in the case of COVID-19 death claims. This step was taken to reassure customers who had reached out to individual life insurance companies seeking clarity on this clause in their contract as well as to dispel rumours to the contrary. All life insurance companies have also communicated to their customers individually in this regard.
Secretary-General, Life Insurance Council, said, “The spiraling global and local impact of COVID-19 pandemic has emphasized the fundamental need for life insurance in every household. The life insurance industry is taking every measure to ensure that the disruption caused to policyholders, due to the lockdown is minimal, by providing them uninterrupted support digitally, be it for honoring death claims related to COVID-19 or for servicing their policy. We reiterate that all life insurance companies stand by their customers in these difficult times and the customer should not be swayed by misinformation or misrepresentation.”
In November 2019, the Life Insurance Council launch of Indian insurance industry’s first joint awareness campaign titled “SabsePehle Life Insurance”, stressing upon the need for life insurance. The campaign urged Indians to opt for life insurance as their primary protection instrument through a nationwide marketing campaign.